Morrisons supermarkets and Britain’s NHS are collaborating on a cancer prevention campaign through labels on underwear, according to a joint statement on Monday.
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Some men’s boxers and bras that Morrisons sells across the UK will have label warnings about composition, size or washing instructions, the NHS statement says, adding that this is the first partnership of its kind.
They are urging people to contact their doctor if they notice any signs of breast or testicular cancer – including a lump or a change in appearance – the NHS statement said.
According to the NHS, 91% of women survive breast cancer for at least five years if diagnosed at an early stage.
“Almost all men survive testicular cancer, but once the cancer has spread the 5-year survival rate drops by 65%,” continues the NHS.
“Survival rates for breast and testicular cancer are at historic highs” and we are seeing more people than ever being diagnosed at an early stage. This partnership with Morrisons is one of many ways to ensure people are aware of the potential symptoms.” These diseases, the NHS had commented.