Campaign failures led to memes on the Internet Reproduction/L’occitane
A commercial with Thank you, Massafera is causing a stir on social media. With a cashew theme, the video begins with the actress reaping the fruits. However, two details caught the attention of netizens. As if the fruit were not hanging upside down on the branch (i.e. on the nut), the tree shown in the pictures is not a cashew tree, but a blackberry tree.
The campaign in question comes from L’Occitane, a cosmetics brand known for using typically Brazilian ingredients in its products. The failures became a joke online, leading to several memes and outraged the public. Following the controversy, the original video is no longer available on any of the brand’s official profiles.
In one of the publications, a profile asks how errors in advertising approval were overlooked. “How do they let this go? Normally there are about 20 professionals (advertising, PR, marketing) who approve it,” he asked.
One netizen tried to justify the incident by bringing up an old problem between people in the Northeast and the Southeast, since the plant is originally from the Northeast of Brazil: “This was clearly done by a person from the Southeast who has never in his life saw a cashew tree. And the worst part of all is that it went through a team that saw it and approved it. They didn’t even bother to research it.”
Check out some of the memes:
Also see: Crazy Hair Day: Check out the most creative hairstyles that went viral on the networks
“Crazy Hair Day” has become a real hit in Brazilian schools. There are several videos and photos of fun and creative hairstyles on social media that have already garnered millions of likes. Some parents cannot hide their excitement and even talk about the implementation of the “work of art” step by step. Below, see some of the “crazy hair” that made the most waves on the internet
Little Laura’s mother attached the decorations to this cute bird’s nest using clips and rubber bands. “Laura thought it was really funny.” “He had a lot of fun,” he said.
Khalenna’s hair transformed into the body of a doll. In her social network, the girl’s mother confessed that she was looking forward to Crazy Hair Day and also explained how she came to this conclusion.SEE ALSO: Jojo Todynho appears with natural hair and the internet goes crazy: “Unique”
Kauê took the joke so seriously that he shaved his hair to become “bald,” and the joke went viral on social media. “That gave life,” one follower joked
Another hairstyle that was popular on the internet was Helena’s. Her father owns a barber shop and dedicated himself to making real instant noodles in his daughter’s mind
And that cutie who got a pizza with lemonade? “How beautiful,” said followers online
Singer Cryslane Mendes was another mother who went out of her way to paint a mark on her son’s head, who apparently loved the lookSEE ALSO: Excessive application of cream on curls increases the proliferation of fungi; See how you can avoid this
This little girl’s mother used wires to hold the braids that represented the spider’s legs. However, some followers noted that the arachnid actually has eight legs. “Her hair is very small, it couldn’t cover her eight legs,” her mother explained
Some hairstyles are super elaborate, like this one where the girl’s hair became the bars of the birdcage
The little girl’s hair was painted with a special paint and turned into the mermaid’s tail.