The 2023 edition of the CES show in Las Vegas is coming to an end. The final day of the show was an opportunity for NVidia to make some big announcements. New and increasingly powerful chips have of course taken up most of the program. This year, they shared the limelight with a new concept, in-car gaming, a segment that the American company plans to fully exploit in the months and years to come.
Cooperations with several automobile manufacturers
At NVidia, the goal is clear: to bring video games into modern cars. The idea stands. Modern cars carry multimedia devices powerful enough to play video games. Screens and computers are ubiquitous in their cabins. The American company has the technology to be able to run video games on its devices. In addition, the GeForce Now platform easily adapts to the concept thanks to its cloud gaming concept that makes video games accessible on any PC.
More specifically, Nvidia wants to permanently offer parts of video games from the consoles placed at the back. In the front, the driver can play their favorite games on the cloud when the car is stationary or charging. Accessing GeForce Now will not be very demanding. It would be enough to bring an internet connection into the car via a smartphone and you’re done. NVidia focuses on simplicity to appeal to as many people as possible.
Of course, this project is implemented in direct cooperation with the automobile manufacturers. NVidia used CES 2023 in Las Vegas to announce the names of its new partners. These are Polestar, BYD and Hyundai Motor Group. The latter is the most important, as it includes particularly popular South Korean brands such as Hyundai, Kia and Genesis. Select models from these automakers should offer access to GeForce Now’s extensive catalog. There will be enough to keep passengers entertained on long journeys and turn your car into a little video game room. However, the launch dates have not yet been announced. It will take several months or even several years. The future will show.
A market already dominated by Tesla
As a reminder, NVidia isn’t the very first company to enter the automotive video game market. In 2021, Elon Musk had already announced the arrival of a 10 teraflops PC capable of running The Witcher on the Tesla Model S. Since then, users are entitled to a beautiful catalog of video games in the cabin of their Tesla. Newer models even allow direct linking of a Steam account to the car.
NVidia will therefore have the tough task of competing with Tesla, whose sales have skyrocketed in 2022. The American company also has to face competition from other players. Whatever the case, the video game industry and the automotive industry are well on their way to a romance that will last a long time. Sequel follows!!!