ChatGPT: The Art Of Formulating Effective Queries

Master the formulation of queries to get the most out of chatbots in the world of public relations, communication, and marketing.

Photo credit: Dall-e

In a world where artificial intelligence is an essential ally, writing effective queries is essential to getting the most out of conversational robots like ChatGPT. This ability makes it possible to form a powerful duo: artificial and human intelligence.

For or against, AI is here to stay. The people who will stand out are the ones who will best use it to advance themselves.

It is no longer just human performance that is valued, but the ability to achieve results; and this is all the more true in the context of labor shortages.

So what are we missing out on by not using ChatGPT seriously? How do you write better queries to make ChatGPT an invaluable strategic partner for communications, PR and marketing professionals?

The key to a good AI-generated answer is a good query.

The art of writing good queries even has a name today: Fast engineering. There are tools you can use to streamline your requests, such as: B. PromptPerfect, online courses to improve your skills no matter what your level, and even the profession of Prompt Engineer.

So, to start, some ideas what you’re missing out on by not using ChatGPT:

Summarize and summarize texts
Market studies, journalistic articles, customer reviews, survey results, etc.

Structure your notes
Bring out the big ideas, an action plan, classify them by category or scoreboard, etc.

Write lyrics
Descriptions with precise keywords, introduction, conclusion, counterarguments, in a different style or tone, keywords optimized for SEO, etc.

Waste Content for different channels
Turn an event into a blog post, newsletter, social media posts for different platforms, etc. All from the same context.

Prepare for an upcoming discussion
Generate questions and counterarguments to prepare for a presentation, job interview, job interview, etc.

generate ideas
Catchy titles, FAQ questions, content by different stages of the conversion funnel, hashtags, keywords, captions, meta descriptions, etc.

And now how can you make your ChatGPT queries better and maximize the results? Some tips:

give context : put in a situation, explain the desired goal, use a role-play (“You are a communication specialist, explain this concept to me as if I were 10 years old”, etc.)

Specify a model to apply : Specific type of advertising campaign, SWOT analysis, SCORE model, NOISE model, etc.

Specify the number of words and the tone you want : Friendly ? Company? In the style of[insérer le nom d’une personne connue]?

Ask for counterintuitive ideas : the rarer ones, the less sought after ones, the ones going in the wrong direction that I could have forgotten, etc.

Give a clear example : The basis of this query is to break it down into two sections: a brief explanation of what you need, with a pair of question-answers, or an example template. See example below.

Continue the conversation: : It may be tempting to stop at the first reply you receive. Once the request has been sent and the response received, refine and iterate. If ChatGPT generated an off-topic response, add more specific instructions or additional context. For example: use a friendlier tone, turn it into a points list, take these new elements into account, etc.

Finally, here are queries I use on a daily basis using these tips :

basic query:
“Give 3 title ideas for a blog post on the topic[indiquer le sujet ici]»
Improved query:
“I give you a topic to blog about, and you write the various headlines in this format:

title :
Subtitle:
Introduction :

My topic: ESG responsibility of companies. »

Basic Query :
« Promoting catchy title ideas for an advertising campaign[service/produit]? »

Improved query :
“Designing eye-catching headlines for pay-per-click digital ads for a

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Highlighting the benefits of his [service/produit à promouvoir]. Here’s the context:

Target group – [décrire le public cible ici]

Services – [décrire les services ici]

Promotional Goals — [décrire les objectifs de l’annonce ici]

Here’s an inspiration:[titre inspirant]””

“Let’s think about it” query or in French: “Let us reflect on this text in a[insérer ici la façon désirée]» : With this query you can raise and lower texts. For example: Let’s look at this text historically, with analogies, from the perspective of an individual. e PR specialist.

Basic Query :
“Put this text together. »
Improved query :
“Summarize this text in 250 words, identifying main themes and sub-themes in a friendly tone. »

Finally, an important reminder: Judgment and expertise are essential to succeed due to AI’s limitations (reliability, sources, bias, hallucinations, etc.). Absolute trust in the answers provided is not a wise strategy.

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Celine Audree Desautels is Director, Digital Strategy at CASACOM, an A+ member agency of the Alliance des Cabinets de Relations Publiques du Québec.

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