After Safilo, it's Coca-Cola's turn. The soft drink manufacturer had hired Chiara Ferragni for a commercial that will be broadcast from the end of January. But after the Balocco case, he changed his mind. No more advertising. And while the government promises legislative intervention in the charity, the risk for the influencer is that there will be a run on the charity from Italian and foreign brands. Repubblica reports that the Coca-Cola ad had to take advantage of the coincidence of the start of the Sanremo festival, where last year Fedez's wife was the big protagonist. But after the media chaos, the company decided to take action. Apparently the search for the new campaign has already begun. Which will be broadcast soon.
The other brands
But there are also people who think differently. The Pigna stationery group has decided to continue the collaboration: “We have been working with Chiara Ferragni for several years and have had the opportunity to appreciate her human and entrepreneurial qualities.” The commercial relationship between the two Italian brands has been present in all the markets in which we operate are, profitable and satisfactory. Pigna's 185-year history, our leadership and our corporate style lead us to look to the future in the hope that the current difficult situation can be overcome.” However, the other brands are not introducing themselves for the time being. These include Oreal, Nestlé, Procter & Gamble, Calzedonia, Intimissimi, Morellato, Monnalisa and Tod's, which has reserved a place on the board of directors for Ferragni.
The new contract
And as she returns to Instagram to let her followers know she missed them and thank those who were close to her, a new deal is also on the way. Just these days Ferragni signed a contract with a brand that belongs to an international giant. The partnership could soon appear in Instagram stories. Yesterday, Ferragni also returned to post more smiling pictures of daily life. In Instagram Stories, he shared some posts from his mother Marina Di Guardo, in which she can be seen smiling with her daughter Vittoria in Milan.
Also read:
