A voice from the choir to defend Chiara Ferragni after she was entered into the suspect register for serious fraud at the Pandoro Gate. In an interview with Adnkronos, the communication sociologist Mario Morcellini speaks, but he does not spare the influencer criticism of the scandal that also shook Balocco: “Chiara Ferragni has enjoyed a position and communication advantage that is unimaginable in Italy, she has built something atypical.” Probably this element did not lead him to take into account all aspects of caution in communication campaigns in favor of social causes, and certainly there were some shocking errors in the allocation of resources. However, due to the lack of strict regulations, it is also strange that such a person is pilloried in the media.”
“There is no doubt that you have shifted resources towards social causes,” Morcellini continues. “There is also no doubt that a careful review of the mistakes made is necessary and it seems to me that you are ready for this path, but that is it.” It is inexplicable that there is a media frenzy that is probably a Proof of this is how treacherous digital success is. Omnipotence or excessive power creates backlash and poison.”
For Morcellini, responsibility is required on the part of both politicians and the media: “There was a certain asymmetry of intervention on the part of the institutional bodies, which could have avoided a conflict of personalities.” The expert explains his argument like this: “Stepping for the first time traditional media with surprising tones and ultimatums against a digital protagonist. “It seems to be the discontent of the traditional media, which feels overwhelmed by the success of digital media and is taking revenge on Ferragni.” However, according to the sociologist, it will not have an excessive impact on the influencer: “We don't have very concrete precedents, but it is difficult to imagine that a person who has gained so much support in terms of influence will disappear permanently.” In my opinion, the possibility of his recovery and recovery certainly plays a role an important role.” Furthermore, concludes Morcellini, the controversy does not risk having a negative impact on charity: “There will certainly be a clear and sober regulation that favors the transparency of donations, so in my opinion we Overall, we will emerge stronger as a country.” ».
