Bright eyes, collected hair, a touch of makeup. Wearing a simple gray sweater. The images from Chiara Ferragni's apology video after the antitrust fine for… Already a subscriber? Login here!
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Bright eyes, collected hair, a touch of makeup. Wearing a simple gray sweater. The images of the apology video from Chiara Ferragni, after the antitrust fine in the “Designer” Pandora case, are now on everyone’s lips. The words are well spoken, the heartfelt speech, the voice sometimes broken with tears. So Ferragni asked her nearly 30 million followers for forgiveness for what she called “communication error», but which is “configured” for the authoritymisleading advertising». The video had the desired impact and received widespread support on social media, but it may not have been entirely spontaneous. In fact, it could even be copied.
Ferragni and the look in the apology video for the Pandoro case, the analysis by Schlein's armaments technician: “Studied on paper.” Gray served to feign displeasure.
Salma Shawa's role
On December 16, two days before the digital entrepreneur's apology, a Palestinian activist named Salma Shawa posted a video on Instagram in which she appeared in an outfit virtually identical to the one Ferragni later suggested. The gray collared sweater, the hair pulled back in a ponytail, the barely there makeup, even the same shot. Salma Shawa's video is visually completely identical to the one that the Italian influencer later published. What distinguishes the two clips, of course, is the content: the Palestinian talks about the difficult situation of the people in Gaza, Ferragni talks about the scandal that has embroiled her.
Chiara Ferragni, copied video or coincidence?
Pure random? Perhaps. As is well known, Chiara Ferragni leaves nothing to chance when it comes to communication. Especially in delicate moments like this. And if it were a simple coincidence, it would certainly be incredible. However, we give you the benefit of the doubt.
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