The Chicago Police Department is conducting an internal investigation after it was discovered that its Twitter account liked a tweet from country music star Travis Tritt criticizing Bud Light’s promotion with a transgender activist.
Mulvaney, 26, announced the partnership in a series of videos posted to social media over the weekend to mark the NCAA March Madness tournament.
Tritt, 60, has joined the outrage and said he would remove all Anheuser-Busch products from his tour hospitality rider.
A hawk-eyed Twitter user spotted that CPD’s official Twitter account had “liked” Tritt’s tweet, saying, “I will be deleting all Anheuser-Busch products from my Tour Hospitality rider. I know many other artists who feel the same way.
Acting Superintendent Eric Carter announced an internal investigation into the tweet Friday afternoon, saying, “The Chicago Police Department does not tolerate bigotry. This week, there was an unauthorized like for a tweet that doesn’t represent our department’s values. We take this matter seriously and have launched an internal investigation into the matter.’
The Chicago Police Department is conducting an internal investigation after it was discovered that its Twitter account liked a tweet from country music star Travis Tritt (pictured) criticizing Bud Light’s promotion with a transgender activist
It comes after backlash the company received after beer giant Bud Light celebrated polarizing trans activist Dylan Mulvaney in a new promotion
Carter added, “CPD is made up of a diverse group of Chicagoans committed to serving our city. We will continue to work to support and advocate for every community, including our LGBTQ+ community, to make everyone feel safe and welcome.
The same was brought to the public by a local actor named Jeff Wittekind on Wednesday.
“It’s not surprising that there are people associated with the Chicago Police Department PR team who would agree with these anti-trans ideas. It would have been surprising if it was deliberately liked on the official Twitter page,” Wittekiend told the Chicago Sun-Times.
Tritt’s decision to remove all product from his tour bus came after fellow singer Kid Rock angrily shot several boxes of Bud Light.
She was even gifted a beer can with her face printed on it to celebrate her 365 days as a woman – which upset the singer.
He added that there are “many other artists” who are doing the same but have not come forward for fear of being “mocked and canceled.”
Tritt has a combined following of 700.3k followers, compared to Mulvaney’s 1.7 million on Instagram alone.
He admitted to touring with Budweiser – one of the many brands under the Anheuser-Busch umbrella – in the ’90s.
Mulvaney, who identifies as a woman, announced the partnership Saturday at the beer company’s promotional event for the NCAA March Madness tournament
Tritt also had his Wikipedia page changed, which seems to mock his decision to pull the products off his tour bus
The multi-award-winning artist added, “That was when Anheuser-Busch was American-owned.
ANHEUSER-BUSCH PRODUCTS:
BEER
Budweiser
Bud light
Kona Brewing Co
Michelob Ultra
Stella Artois
Estrella Jalisco
bush beer
Natural light
land shark
president
Hoegarden
ShockTop
HANDMADE BEER
10 Keg Brewery Co
Appalachian Brewery
blue dot
Breckenridge Brewery
Cisco brewer
backbone of the devil
Elysian brew
Four Peaks Brows
Brewing the Golden Road
goose island
Karatsch Brewing
Brows with balanced omission
platform
red hook
Square Mile Cider
Veza Sur
Virtue Cider
Wicked weed brewing
Brothers Widmer Brows
Wynwood Brewing
CANNED BEVERAGES
infant
Cutwater Ghosts
Hello bullet energy
useful
Rita’s
“A great American company that later sold out to the Europeans and was unrecognizable to the American consumer. Such a shame.’
Tritt seems to be referring to Belgian company InBev and American Anheuser-Busch, who agreed in 2008 to merge with Budweiser as their flagship band.
He then took aim at Ru Paul’s Drag Race and Jack Daniels, posting an image on his social media with the caption, “All Jack Daniels drinkers should take note of this.”
Mulvaney, who has yet to have sex reassignment surgery, is currently taking hormones to ease her transition into a woman – and has documented her transition “to being a girl”.
Thousands of people commented on Kid Rock, 52, posting the footage online to his combined 1.9 million followers, saying: “F*** Bud Light and f*** Anheuser-Busch. Have a great day.”
It sparked further backlash from fans who were already making the decision to make Mulvaney a part of the brand.
PR experts previously told that deciding to change their marketing so drastically was like “setting their loyal fanbase on fire”.
Gareth Boyd, marketing and PR director at Forte Analytica, says that while he can understand where the decision came from, “it’s not the right way to go.”
Speaking to , he said: “I really can’t understand their approach to this because their core audience just can’t relate to it.
“There’s no point in cutting your core audience in the hopes that you can attract a whole new audience that wasn’t known before.”
Bud Light and Anheuser-Busch did not respond to a request for comment when contacted by
Several former customers filmed themselves dumping the beer – down the sink and down the toilet – while others dumped the product from their fridge into bins.
But the company, with more than 10million followers, has stood behind the TikTok star who has been accused of childish dressing, with Anheuser-Bush saying the cans were a personal gift to her.
They added that she is one of hundreds of influencers the company works with.
In a statement, the spokesperson said: “From time to time we produce unique commemorative tins for fans and brand influencers like Dylan Mulvaney.”
Mulvaney has made hundreds of thousands of dollars, gained White House allies, and is making her way into the Hollywood celebrity world.
She has documented her journey, explaining that she didn’t have a girlhood and exploring what that would be like before stepping into the “woman role” – although some have criticized her decision to label it “girlhood”.
Her rise among social media influencers was highlighted last month when Vice President Kamala Harris wrote her an anniversary letter to mark her “365th birthday”. day of their authentic life”.
She had already met the boss, President Joe Biden, in the White House in October.
It comes after the controversial star signed her third deal in a week with Nike Women, sparking a backlash against the sports brand in the wake of the Bud Light saga.
She posted videos and photos to her Instagram page modeling a pair of Nike leggings and a sports bra, and tagged Nike Women while linking to the product pages.
The controversial star signed her third deal in a week with Nike Women, prompting a backlash against the sports brand in the wake of the Bud Light saga
Dylan Mulvaney could make up to $100,000 a month pushing brands like EOS, CeraVe and Crest, industry insiders told
Dylan Mulvaney’s Paid Partnership Deals
- Nike women
- Bud light
- Ole Henrikson
- Plaza Hotel
- soda stream
- Mac
- ASOS
- Eos
- Comb
- Kate Spade
- Ok Cupid
- Swedka vodka
- decay of the cities
- CeraVE
- Indigenous
- Neutrogena
- Mugler
- my lo
- Amazon Prime
- Aritzia
- Charlotte Tilbury
- Olay
- kind
- Kitchen Help
- Maybelline
- Motorola USA
Mulvaney made it clear that she was paid for the sponsorships, and while it’s unclear exactly how much she received, insiders estimated she could make more than $50,000 per paid post.
Neither Mulvaney nor Nike have responded to requests for comment, but both have been met with even greater outrage at using a trans star to promote a feminist women’s line.
In her latest Nike posts, Mulvaney appeared in a pair of black skinny leggings and a white sports bra, and was spotted in striking yoga poses in a sunny backyard.
A video showed her dancing barefoot across the yard doing mock workouts while an upbeat song about the performance played.
Many slammed the decision, questioning why they didn’t use “real women” for the campaign, and others said it appeared the trans influencer was mocking women – something she’s previously been accused of.
But others were more positive about the change, saying, ‘How can someone be so majestic and beautiful?’ or ‘Girl you ain’t got nothing to do with being so goddamn perfect.’
Her appearance on Ulta Beauty in October sparked controversy and calls for a boycott of the cosmetics company. Critics called her “misogynistic” because she “appropriated” femininity.
Likewise, a post about Tampax feminine hygiene products left some viewers shocked and confused. Two replied, “Is that a joke?” She is frequently criticized for referring to the vagina as a “Barbie pouch”.
Conservatives were quick to slam Bud Light’s decision again, with many saying the beermaker was pushing “gender propaganda”.
One said: “Anyone else confused as to why Bud Light put a man pretending to be a woman on a can?!?!?!? They forgot who their target audience is!! Go woke up, go broke.’
Former Acting Director of the US Secret Service Richard Grenell said: “I am the first openly gay member of the US President’s Cabinet, BudLight!
“Where’s my souvenir box? Why are you only making cans for the Democrats?! Play fair or just sell beers to the Democrats…..
She rose to prominence on TikTok for her series Days of Girlhood, which has 10.8 million followers, in which she speaks about things she believes are “accessible” as a trans woman
There was much praise for Mulvaney, and supporters in the transgender community said the partnership between the two promotes diversity and inclusivity
The company has been hit with a spate of complaints, with many customers filming themselves dumping the liquid
Dylan Mulvaney sparked new controversy with her paid sponsorship of Nike Women
Lis Wheeler added, “Hey BudLight, how about you send a beer to that woman who has given birth to 5 kids, homeschools, runs a business, doesn’t sleep much or has time to do makeup that often and wear heels as she would like?
“This is a REAL woman. Not the man with eyeshadow and plastic surgery pretending to be a woman.
There was much praise for Mulvaney, and supporters in the transgender community said the partnership between the two promotes diversity and inclusivity.
“Okay, I kinda love that Bud Light is going in this direction,” wrote one user.
“I really love her so much!! She gets us!’ added another.
To celebrate Mulvaney’s first year as an open transgender, Bud Light sent a tin with her face printed on it
Trans woman Dylan Mulvaney models a pair of leggings and a sports bra for Nike in a new commercial
Many reacted to Nike’s decision to use Mulvaney, although it wasn’t the first time they’d used a trans star in their marketing
“I never knew I had to see Audrey Hepburn drink Bud Light. But who would have thought it could be better,” said one more.
“If this isn’t an April Fool’s joke then I’m SERIOUSLY excited you got your face on a can of…well EVERYTHING!” wrote another supporter on Instagram.
It comes after the company’s vice president of marketing boasted about making it a “strategic priority” to ensure women are represented.
Alissa Heinerscheid told Forbes, “Female representation is a personal passion of mine,” before adding that they’re aware that Bud Light as a brand has been everything to everyone, and so we haven’t (mindfully) looked into it, where it was shows up.’
Several former customers filmed themselves dumping the beer – down the sink and down the toilet – while others dumped the product from their fridge into bins
In a bizarre post on TikTok, Dylan explains how she carried around an assortment of feminine hygiene products despite not being able to menstruate
The company used Miles Teller’s wife, Keleigh, and the actor himself to promote the beer, in what they called a “new era” for Bud Light.
Heinerscheid added, “When we looked at this task of attracting new drinkers, we started with who we are and what we stand for.
“We’ve been quite patchy in our messages over the years and we need to identify who we are and communicate that consistently for years to come. We are excited to see what 2023 will bring.”
It’s unclear whether Heinerscheid himself was behind the decision to pocket Mulvaney, or whether it was influenced by Marcel Marcondes, the global chief marketing officer for AB InBev — Bud Light’s parent company.
Bud Light and Nike’s partnerships come as Mulvaney announces she is collaborating with women’s designer fashion company Kate Spade.
Every time Mulvaney endorses a cosmetics, credit card, or fashion brand, she makes $75,000 — and maybe double that if she’s also posted to Instagram, said Assil Dayri, social media expert and founder of AMD Consulting group.
Mulvaney made the announcement himself on Instagram during the beer company’s promotional event for the NCAA March Madness tournament
Mulvaney received a letter from Vice President Kamala Harris’ office in which she announced her “365. Day of Authentic Life”.
That adds up to up to $1 million a year for Mulvaney, who is represented by Los Angeles-based Creative Artists Agency (CAA), according to industry insider estimates.
According to the campus newspaper, the University of Pittsburgh reportedly paid $26,250 for a speaking engagement from Mulvaney this month.
She also makes money by selling pink sweaters for $54 each in her girl-themed merchandise lineup.
In the past, Mulvaney has been accused of “woman-face” by some feminists, who claim she plays the roles of a woman she likes without the misogyny that women face on a daily basis.
She rose to prominence on TikTok for her series Days of Girlhood, which has 10.8 million followers, in which she speaks about things she believes are “accessible” as a trans woman.
These include finding love, being an artist, starting a family and being a mother.
Recently, how her personal relationships have fallen apart, the trans poster girl revealed that she’s struggling to get a date — and still needs to be kissed “as a girl.”