At an annual meeting in front of diplomatic and United Nations representatives, the manager emphasized that this is the main goal of this organization for 2024.
“We conducted in-depth research on the tourism industry in 2023, released the China Inbound Tourism Market Report and worked with the United Nations World Tourism Organization to set up a working group,” he noted.
During the meeting, participants discussed the future of this sector, the recovery of the Asian giant's tourism industry and the main challenges it faces in 2024.
The World Tourism Alliance was founded here in 2017 as a global non-profit organization with 236 members from 41 countries and regions.
China is preparing to celebrate the Spring Festival with holidays that will last for a week after February 10, and tourism will be one of the sectors that will benefit the most from these holidays.
Authorities expect high travel demand from January 26 to March 5 and the Civil Aviation Authority assured that more than 80 million single air trips will be made during the 40 days of the influx, an increase of 9.8 percent compared to 2019 before the pandemic corresponds.
Official data showed that total revenue in the tourism market exceeded 79.73 billion yuan (about 11.27 billion dollars) in the three days of the year-end break.
This is a doubling of the previous year's value in the Christmas business and a year-on-year increase of 5.6 percent since 2019.
oda/idm