The home of the Cincinnati Bengals is now Paycor Stadium. Bengal and Cincinnati-based Paycor HCM, Inc. (“Paycor”) (Nasdaq: PYCR) is expanding its partnership to include stadium naming rights, strengthening its shared vision and commitment to the Cincinnati community, and promoting national awareness for both organizations.
Paycor, a leading Human Capital Management (HCM) company, is a key partner of the Bengals and has been the official and exclusive HR software provider for the team since 2018. Paycor has been headquartered in Cincinnati for over 30 years and recently celebrated its one year anniversary as a public company after an IPO in July 2021. The naming rights agreement, in which Paycor was represented by Excel Sports Management’s Brand Marketing Division, leverages America’s favorite sport to bring the To introduce Paycor’s HCM services to a wider audience as the company continues to grow.
“Through a strategic partnership with our home club, the Cincinnati Bengals, we are beyond excited to introduce Paycor Stadium to the world,” said Raul Villar Jr., Paycor Chief Executive Officer. “As Paycor continues to grow and reach customers across the United States, our mission to empower leaders to build winning teams aligns perfectly with the defending AFC champions. As longtime fans, this is a huge source of pride for our staff and we are honored to support our local team and build on the legacy of Paul Brown.”
The Bengals are proud of the commitment this strategic partnership demonstrates to continue fighting for championships in Cincinnati. While their home stadium will take on a new name, the legacy of Paul Brown, one of football’s most influential coaches and founder of the Bengals, will live on forever.
“It’s a move I think my dad would have approved of. He was always in favor of what’s best for the football team,” said Bengals president Mike Brown. “This partnership allows the Bengals to continue competing at the highest level in the NFL and demonstrates our long-term commitment to the community.”
“It was important to find a naming rights partner that had a strong alignment with the Bengals brand,” said Katie Blackburn, Bengals executive vice president. “Paycor is a thriving local company that shares our commitment to building successful teams. We are proud to support Paycor’s growth and strengthen the business community of Cincinnati with this partnership.”
Paycor Stadium branding will be incorporated throughout the stadium over the coming months, with the company and the Bengals hosting a preseason ceremony to unveil the new branding and celebrate the partnership.