“Last generation” climate activists threw orange paint on luxury group Gucci’s Christmas tree in Milan on Friday. They were taken away by the police.
Climate activists caused unrest in Milan on Friday. A group of “Ultima generazione” (“Last Generation”) protesters shot at Vittorio Emanuele installed in the Liberty Gallery Christmas tree from the Gucci luxury group in orange. They were later taken away by the police.
Climate activists said in a statement that the gesture was a form of protest against “a company that makes ten billion a year, donates a million to charities and, in the meantime, continues to feed a system of luxury and consumption.”
Use Galleria Vittorio Emmanuele differently
“Not only has the Gucci tree been widely criticized, it is also a symbol of a completely unsustainable lifestyle,” the activists wrote. “Instead of handing over the valuable space of the Galleria Vittorio Emmanuele to a luxury multinational company and thus feeding the chimera of consumerism, “The city of Milan could use this location for social or educational initiatives for the entire population.”
The gallery is a landmark of the Lombard industrial metropolis. It was opened in 1867, not far from Milan Cathedral and La Scala Opera House, and consists of two crossed arms joined by a gutter-shaped glass roof.
The magnificent building is crowned by a glass dome and decorated inside with neo-Renaissance stucco and frescoes.
In the center of the structure there is an octagonal square 39 meters in diameter. In the gallery there are elegant and expensive shops and restaurants, known beyond Milan, such as “Ristorante Savini” or Bar Camparino by Gaspare Campari, who invented the drink of the same name.
In recent months, the “Ultimate Generation” has carried out, among other things, actions caused an uproar at several monuments and monuments. The Italian Council of Ministers approved a bill in April that imposes severe sanctions for the contamination or defacement of monuments.