The crime of fraud is suspected. The Codacons filed a lawsuit against the Milan public prosecutor's office Balocco And Chiara Ferragni for the case of Pandoro. Doubts also arise about the influencer's other similar initiatives.
The complaint to the public prosecutor's office of Codacons
The consumer association Codaconsalong with that of radio and television users Sortedfiled a lawsuit against Chiara Ferragni and the confectionery company Balocco with the Milan public prosecutor's office.
The document assumes a fraud offense and will therefore remain in place to the Milan public prosecutor Marcello Viola, what happens next. As the news agency “ANSA” reports, the investigators are obliged to open a case.
Detail of the Balocco Pandoro by Chiara Ferragni
The decision will be what type of investigation to initiate, be it one without a crime hypothesis and suspects, one with a crime hypothesis but no suspects, or one with both.
The case of Pandoro Balocco and Chiara Ferragni
The cartel office condemned Chiara Ferragni and Balocco to pay a fine of one million for the influencer's companies and 420,000 euros for the confectionery company for false advertising related to the 2022 Christmas Pandora.
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The overpriced product was the result of a collaboration between the influencer's brands and the company and was related to a charitable initiative. According to the belief, the advertising campaign created the impression that the proceeds came from the sale of Pandoro it would go to charity.
In reality, the donation had already been paid out and had a fixed amount. Chiara Ferragni said it would donate one million euros to the institution for which the original campaign was organized, the Regina Margherita Hospital in Turin.
Doubts about Easter eggs too
However, in recent days doubts have been raised about other advertising campaigns similar to the one condemned by the antitrust regulator. Il Fatto Quotidiano journalist Selvaggia Lucarelli actually reported a similar episode with some Easter eggs.
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This time the company involved would be Dolci Preziosi, but the dynamics would be similar. The products were sold at a premium and advertised as if the proceeds would go to an association that treats children with autism.
According to what the journalist reconstructed, Ferragni he would have received compensation of around one million euros, while the club would have received a donation of around 36,000 euros.
Photo source: ANSA