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Published on November 19, 2023 8:51 p.m
Video length: 3 min
Counterfeits: How to distinguish the real thing from the fake? As counterfeiters become more precise, counterfeits are entering the fashion market. Scams can often be thwarted thanks to specialized companies. – (France 2)
Article written by France 2 – E. Lagarde, C. Théophilos, O. Barba, @RevelateursFTV, J. Montupet
France TV
As counterfeiters become more precise, counterfeits are entering the fashion market. Scams can often be thwarted thanks to specialized companies.
Counterfeits are increasingly penetrating the fashion market unnoticed. Many scams have been discovered in the luxury used market. Beverly Sonego, CEO of luxury goods consignment store Monogram Paris, has to distinguish the real from the fake. She learned to recognize the small details that distinguish an original piece from a fake. But thanks to the increasingly careful work of counterfeiters, it is sometimes still difficult to ensure the authenticity of certain models, explains the young CEO. “I had to bring in outside experts to give me their opinion so I could put the bag up for sale – or not,” she admits.
Avoiding Internet Fraud
Most counterfeits today are sold online. The Ebrand France company works for 500 luxury brands. His job: remove all suspicious ads from the Internet. “We don’t even have to check whether the bag is fake, we know that the ad is false,” explains Pierre Berecz, president of the company. “And then we delete the ad.” Last year, Ebrand removed more than a million ads, the president assures.
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