Restoring harmony between small local communities
(ANSA) — PERUGIA, NOV 07 — Riccardo Stefanelli, CEO of fashion house Brunello Cucinelli, along with Federico Marchetti, president of the Fashion Task Force of the King Charles Sustainable Markets Initiative, illustrated some “significant advances” of the Himalayan project for regenerative Mode at Cop 27 living lab, which the Solomeo company has joined and is economically committed to supporting.
The event, according to a note, was prepared by a meeting at Buckingham Palace in the presence of King Charles III, the new British Prime Minister Rishi Sunak and over 300 of the world’s most important companies and associations.
The Himalayan Regenerative Fashion Living Lab – explains Brunello Cucinelli – aims to “restore the harmony between the small local communities of some areas of the Himalayas with nature and the environment, while creating sustainable fashion value chains”. It therefore aims to regenerate degraded landscapes and restore traditional handicraft and textile skills to improve the local economies of cashmere, cotton and silk and to address the global challenges related to climate change and biodiversity loss.
“I have always thought of humanity in the dimension of the universal,” emphasized Brunello Cucinelli. “For this reason – he added – the fascination that I felt for the Himalaya Regenerative Fashion Living Lab project was great, a visionary initiative in relation to the country and the people for whom craftsmanship is crucial, a high level humanistic project. I was able to participate thanks to the suggestion of His Majesty King Charles III. The years of my childhood in the Umbrian countryside, peasant life, made me particularly sensitive to the theme of earth and all aspects of artisan life, making me known the essential value one sustainable environment in which I have always seen the source of all beauty in the great human family; I am honored to be able to act specifically on behalf of the Himalayan peoples.” (HANDHABEN).
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