- Two clients are suing a California marijuana company for false advertising.
- The class action lawsuit alleges that a number of pre-rolled joints had lower THC levels than advertised.
- The lawsuit follows a Weed Week report alleging that the company boosted THC levels by as much as 19%.
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Two customers are suing a California marijuana company for false advertising, arguing that the weed isn’t as strong as the label claims, USA Today reported.
The class action lawsuit was filed Oct. 20 in Los Angeles County Superior Court against DreamFields Brands, Inc. by Jasper Centeno of Long Beach and Blake Wilson of Fresno.
The lawsuit against the marijuana company alleges that the plaintiffs purchased “Jeeter” pre-rolled joints that had lower actual THC levels than advertised.
THC, or tetrahydrocannabinol, is the main active compound in marijuana that gives users a high.
The complaint states that labels on DreamFields Brands’ “Jeeter” products claim to have “very high” THC levels, allowing the company to charge higher prices for the products because “cannabis users generally prefer high THC content and are willing to pay more for cannabis products.”
However, the complaint alleges that testing by independent labs showed that the true THC content was “substantially lower” – below the 10% allowable margin of error – than the advertised amount.
The lawsuit relates to tests conducted by cannabis-interest media outlet Weed Week, which reported that some of Jeeter’s products were labeled as containing up to 46% THC, but only had between 23% and 27% THC.
“The defendants systematically exaggerate the THC content to make consumers believe that the effects of their pre-rolls are stronger than they really are,” the complaint reads. “This is false and misleading.”
The complaint said the plaintiffs were “misled and harmed” by the inaccurate labeling. She accuses the company of unfair competition, false advertising and negligent misrepresentation. The plaintiffs are seeking damages, including restitution, an injunction against the company and attorneys’ fees.
A spokesman for Jeeter, the DreamFields Brands subsidiary, told Insider in a statement, “Let’s get straight to the point. The false accusations that we misrepresent our THC levels are wrong. Business practices for sensational news and extortionate financial gains.
“As a leader in our industry, we challenge every person and entity to demonstrate where we have breached regulations in reporting our THC levels.”