Globo has already begun to take measures to contain the damage caused by the poor performances of Elas por Elas and Fuzuê: the failure of the six o’clock and seven o’clock soap operas, combined with the historically unsatisfactory performance of the channels in December, causing the broadcaster to change their schedule for Vale a Pena Ver de Novo. Paraíso Tropical, whose premiere was announced by the Audience Guide for December, will be shown a week earlier, on November 27, before the final chapters of Mulheres Apaixonadas, which loses five chapters.
O Pop TV noted that the move is the result of an investigation by the channel’s market research department, which suggested that the Gilberto Braga and Ricardo Linhares storyline would have a better chance of performing well if it premiered before the school holidays, which usually leads to one Decrease in the number of TVs on between the second week of December and January 10th. The new soap opera was originally scheduled to premiere on December 4th and was only supposed to air for a week before facing the exodus at the end of the year.
In order to bring forward the premiere of Paraíso Tropical, Globo had to speed up the final section of Mulheres Apaixonadas: the plot of Manoel Carlos ends on December 1st and will be a week shorter than originally planned by the broadcaster. The series, which would say goodbye to the program with 140 chapters, will have five fewer episodes, while the debutant of Vale a Pena Ver de Novo will take over the episodes deleted from its predecessor, maintaining the expected end date of June 7 next year will be year.
Paraíso Tropical takes place in two cities: Rio de Janeiro and the fictional Marapuã in Bahia. The love story of Paula (Alessandra Negrini) and Daniel (Fábio Assunção) begins in the northeast. Paula works as a manager in a guesthouse in Pedra Bonita, half an hour from Marapuã, the town where her mother Amélia (Susana Vieira), the owner of the region’s most famous brothel, lives. Sweet, hardworking and honest Paula disagrees with the way her mother makes a living, but still respects her and maintains a good relationship with her.
Paula experiences her life changing completely when Daniel arrives in Marapuã for work and she also happens to be in the city because of her mother’s health problems. Daniel is the managing director of the Cavalcanti Group, one of the strongest in the country, founded and led by the powerful Antenor Cavalcanti (Tony Ramos). With ventures in several sectors, particularly in the textile industry and automobile imports, the group’s flagship is the hotel chain with branches in all major cities in Brazil and abroad.
The report from Pop TV noted that Globo subsidiaries have been informed of changes in the schedule of Mulheres Apaixonadas and Paraíso Tropical. In addition, the audience guide partners were also informed of changes in Todas as Flores, the final chapter of which will be broadcast on November 20th, a Monday, and in a Som Brasil special with Zeca Pagodinho, which will be broadcast on the night of December 4th The program was scheduled to air on the 6th, but was brought forward due to the change in the Brasileirão’s deadline.