UTA has signed Deadfellaz – an NFT project with owners Reese Witherspoon, Lionel Richie, Steve Aoki, Dillon Francis and Alexis Ohanian – for representation in all areas.
Similar to other NFT generative art collections such as CryptoPunks and Bored Apes, which feature profile pictures of the aforementioned characters with a variety of different traits, the Deadfellaz Project has over 10,000 different NFTs of the zombie characters in the collection. Dubbed “The Horde,” Deadfellaz NFT holders will gain access to virtual events and new collections, among other things. The collection, which has a market cap of $38 million, is sold on the Ethereum blockchain and has amassed 26.3k ETH or around $80 million in revenue to date, according to OpenSea.
The collection was coined last August and co-created by two people named “Betty” and “Psych”. The UTA signing follows other major NFT art projects, such as Larva Labs’ CryptoPunks, Meebits, and Autoglyphs collections, to join the agency’s roster.
“We’re thrilled to support not just a women-led project, but one that has consistently championed authentic inclusivity and diversity in web3 since its inception,” said Lesley Silverman, Head of Web3 at UTA, of Deadfellaz’s signing. “Betty and Psych are true visionaries and leaders and we look forward to all the ways we can work with them to bring value to the Deadfellaz community and make the metaverse a fairer space.”
UTA will work with the Deadfellaz co-creators to expand the project into other mediums such as brand partnerships, merchandising, gaming and live events.
“It is an honor and a pleasure to work with the team at UTA, who deeply understand both the Web3 space and our vision for Deadfellaz,” Betty said in a statement. “This relationship combined with our innovation across borders paints a very exciting picture for the future of The Horde.”