The chaos that was a fundamental element in the formation of multiple generations of viewers is absent from Brazilian television. Only journalism and sports have guaranteed live programs that always leave entertainment with a pigeonholed atmosphere.
This past weekend, the public got a glimpse of the wonders we’ve been missing. Commissioned by Criança Esperança, Altas Horas was shown in the heat of the moment straight from Globo’s studios.
Deborah Secco’s facial expression as Wanessa Camargo performed her musical number at the start of the attraction flooded social media and quickly became a powerful meme. Several theories have emerged to explain the actress’ reaction, who has already gone public to offer her version of the facts.
But what matters is that television takes on a different temperature when live audience shows are shown. The extensive guest list of Serginho Groisman, who is an ace at driving this format, creates a magnetic tension capable of spurring even more engagement across the networks.
Besides Altas Horas, Domingão had also presented his first block live and I just wonder how it could have been more fun to see the debut of the Battle of Lip Sync between Paulo Vieira and Letícia Colin in real time.
We’ll get back to you with new information at any time.