Roberto Carlos' annual unfreezing continues to bring positive results for Globo: the singer, as associated with the Christmas season in the country as the great symbols of the holiday in the rest of the world, increased the channel's primetime ratings by 9% compared to the last On four Globo Repórter Fridays, although the special broadcast was broadcast until after midnight, it was responsible for the third biggest television news story of the day, behind only Terra e Paixão and Jornal Nacional, both of which were broadcast on more televisions at times.
The consolidated viewership data for the greater São Paulo area, obtained from the Pop TV With market sources showing that Roberto Carlos gained his largest audience in five years with the Eu Offereço Flores special offer. The musical, marked by the release of the artist's new song and the presence of old and new names relevant to the Brazilian music scene, averaged 19.0 points and was even better tuned than Jornal Nacional the concert had the preference of 40.1% of households in the country's largest metropolis, while news reached 40.0%.
What do you need to know
- Benefiting from Roberto Carlos' special, Fuzuê (6.4) broke a viewership record in his early morning broadcast;
- Even though Brazilian football is on vacation, Os Donos da Bola (2.1) beat Chiquititas and left Band in third place;
- No new scandals in the lives of celebrities, A Tarde é Sua (0.7) lost to Cultura and narrowly missed the TV Gazeta.
The national preference for Roberto Carlos's traditional annual appearance wreaked havoc on the ratings of Globo's rival channels. On his first day without A Fazenda, Record saw a large portion of his audience simply vanish into thin air: Quando Chama o Coração had its worst Friday, ignoring the November 3 blackout, averaging just 3, 8 points. The horror film “Traffik Liberdade Roubada” was able to outperform the Canadian series with an average of 3.9 points, but its ratings were far below those of the rural reality double with “Kilos Mortais”.
Even further away from the musical of the audience guide, SBT had another unforgettable day: Silvio Santos' channel spent much of its prime time below 3 ratings points and achieved its best performances of the day with Minha Fortuna é Te Amar and SBT Brasil, with an average of 4.3 points. Daniela Beyruti's first bet to get the channel out of the mud, The Chosen said goodbye to the program with its worst Ibope: the biblical series only scored 2.9 points on average and was closer to RedeTV! (2.0) than in second place, which is occupied by Record (4.0).
Roberto Carlos increased Globo's prime time slot (Photo: Reproduction/TV Globo)
Roberto Carlos won back his audience with “I Offer Flowers”.
- Show times: from 10:31 p.m. to 12:04 a.m.;
- 19.0 average points, 28.0 peaks and 40.1% share;
- Leader with an 88% advantage of streaming services (10.1);
- Biggest hit in the time slot since the end of the soap opera Todas as Flores;
- Best performance of the singer's musical specials in five years;
- It surpassed the 2022 (18.6), 2021 (18.1), 2020 (18.8) and 2019 (17.5) editions.
Check out the ratings of the attractions this Friday (22) on the main television channels:
 | |
| AVERAGE 24 hours | 11.4 |
| Good morning SP | 8.0 |
| Good morning Brazil | 7.9 |
| Meeting with Patrícia Poeta | 6.4 |
| More you | 6.3 |
| SP1 | 9.3 |
| Globe Sports | 9.5 |
| newspaper today | 11.7 |
| Club World Cup: Manchester City x Fluminense | 17.0 |
| Worth seeing again: tropical paradise | 11.6 |
| You for her | 13.0 |
| SP2 | 16.4 |
| Fuzuê | 17.5 |
| National newspaper | 21.6 |
| Earth and passion | 27.0 |
| Roberto Carlos I offer flowers | 19.0 |
| Globo newspaper | 9.6 |
| Fuzuê (representation) | 6.4 |
| Comedy at Dawn: Vai Que Cola | 5.7 |
| Owl: Everyone has a plan | 4.1 |
| Owl: The Banquet | 3.6 |
 | |
| AVERAGE 24 hours | 3.6 |
| General morning balance | 1.5 |
| General morning balance II | 2.7 |
| General Balance Morning SP | 3.1 |
| Speak Brazil | 3.5 |
| Nowadays | 3.3 |
| SP General balance sheet | 5.1 |
| The Promised Land | 4.7 |
| City alert | 4.1 |
| City alarm II | 4.7 |
| City alarm III | 5.6 |
| City Alert SP | 6.9 |
| Record newspaper | 6.7 |
| Jezebel | 3.9 |
| When the heart calls | 3.8 |
| Cine Record Special: Traffik Stolen Freedom | 3.9 |
| Record newspaper 24h | 2.4 |
| Speak, I hear you | 1.2 |
| Universal Church | 0.6 |
 | |
| AVERAGE 24 hours | 2.4 |
| First impact | 2.4 |
| First Impact 2nd Edition | 2.1 |
| Chiquititas | 2.0 |
| Clap | 2.2 |
| The cat | 2.9 |
| Abyss of passion | 3.5 |
| My happiness lies in loving you | 4.3 |
| SBT Brazil | 4.3 |
| The childhood of Romeo and Juliet | 3.6 |
| Accomplices in a rescue | 2.9 |
| The chosen ones Last episode | 2.9 |
| The night | 2.1 |
| Operation Mosque | 1.8 |
| SBT News on TV | 1.3 |
 | |
| AVERAGE 24 hours | 1.4 |
| Awaken Brazil | 0.2 |
| Let's go to Brazil SP | 0.3 |
| Let's go to Brazil | 0.4 |
| The Chef with Edu Guedes | 0.5 |
| Open game | 1.7 |
| SP Open game | 2.8 |
| The owners of the ball | 2.1 |
| The best of the afternoon | 0.7 |
| Brazil Urgent | 2.8 |
| Brasil Urgente SP | 3.3 |
| Band newspaper | 3.3 |
| Best of the night | 1.8 |
| Perrengue of the day | 1.6 |
| Outlander | 1.2 |
| Dropped and peeled | 0.9 |
| Night News | 1.0 |
| What was the end? | 1.1 |
| After the game | 0.8 |
| The best of the UFC | 0.5 |
| Jornal da Band (representation) | 0.4 |
| Cinema Station: The Night of the Royal Family | 0.5 |
| +Info | 0.4 |
 | |
| AVERAGE 24 hours | 0.4 |
| Church of Grace | 0.0 |
| Pakaraka gang | 0.1 |
| Ronnie SP's morning | 0.2 |
| Ronnie's morning | 0.1 |
| I will tell you | 0.0 |
| Zap Time (illustration) | 0.0 |
| Lifetime | 0.1 |
| Universal Church | 0.0 |
| The afternoon is yours | 0.7 |
| Universal Church | 0.1 |
| WTwo worlds | 0.2 |
| Action time | 0.4 |
| TV network! News | 0.3 |
| Proof of faith | 0.3 |
| TV fame | 0.8 |
| Risk operation (representation) | 2.0 |
| Dynamic reading | 0.7 |
| Meowing and barking | 0.4 |
| João Kleber Show (representation) | 0.4 |
| Church of Grace | 0.1 |
| Lose smell | 0.1 |
Each point represents 76,953 households and 206,674 people in the São Paulo metropolitan area.
Data provided by broadcasters