The fact that “Delulu” is becoming a trend could be a sign of the times we live in. In recent years, debates have emerged about emergency issues such as global warming and pandemics. This also creates spaces for the presentation of alternatives.
We talked more about an apocalyptic world, very drastic things that we feel in our skin. At the same time, we are looking for ways to change and prevent this apocalypse. “Delulu” could therefore appear to be an expression of an attempt to suffer less.
Luciano Sewaybricker
The individualization scenario can also explain the success of the trend. With a life in which we have less contact with other people, we can avoid “reality checks”.
Another reason why “Delulu” becomes more trendy is the fact that we have fragmented lives. We are populating this online world more and more and the Internet works according to this bubble logic. Commonalities are brought together and contradictions are suppressed.
Luciano Sewaybricker
“Delulu is the Solulu” [‘Delulu é a solução’]? There is no consensus. In the United States, the English phrase went viral on social media, with several people claiming that the practice was the solution to many problems. Experts point out that thinking can boost an individual's selfconfidence, but caution should be exercised. And there is still no study proving the benefits of Delilu in achieving good results.
Being “Delulu” is almost like a means of selfefficacy. It's about making decisions, taking action and being fulfilled. (…) That’s what it means in the long run to be “delulu” to develop that resilience, to get up and try again, to be brave again.”
Alison McKleroy, psychotherapist, told the American newspaper Today