Two designers from Quebec want to use the new trend of the moment in fashion, the ” work leisure “.
Leila Ligougne is from Quebec. She has lived in New York for 24 years. For this project she collaborates with Julie Magnan from Montreal, also a designer and longtime friend.
“During the pandemic, people started working from home. They no longer necessarily had to go through the same effort to get dressed. As long as the top goes in zoom it’s fine. But after two years of it […]people also realized that if they didn’t take the time to get properly ready in the morning, they didn’t have the same attitude at work,” concludes Ms Ligougne.
Made in Quebec
Launched in Montreal last week, every piece in the Juleï collection is made in Quebec. With the return to the office in hybrid mode for many, designers wanted to create a clothing collection more sophisticated than the famous cotton jogging pants.
“There is a paradigm shift taking place in society. There is a new social norm that will not change. We work more at home,” adds Julie Magnan, co-founder of Juleï.
Impact on productivity
“Work time off is something you can use to get in the car and drive to the office without having to change. So it also limits consumption. Instead of having a garment for work, a garment for leisure, it’s a wardrobe. »
“It’s more than a comfort, it’s an affirmation,” she adds.
According to the two designers, the in-between didn’t really exist in the past. Teleworking has created this need.
Ms. Ligougne believes that taking care of yourself and your appearance has a positive impact on productivity at work.
“I’ve even heard from people that they don’t want to be in their socks when they’re on Zoom because they don’t quite feel like it. »
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