Conventional television is in crisis, according to Jaime Bayly, an experienced journalist and television presenter. (youtube.com/@jaimebayly1)
The renowned Peruvian journalist and writer Jaime Bayly performed a deep reflection on his channel Youtube@jaimebayly1 to analyze this serious crisis that is currently affecting conventional televisionboth open signal and cable.
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Bayly began his video by saying that the station where he has worked for the past 15 years informed him that while they would not be firing him, they would be making a major adjustment. 30% salary in their monthly fees. After extensive and intensive negotiations, the journalist asked the broadcaster (MegaTv, USA) to reduce the drastic measure slightly to 25%.
The famous presenter explained in detail that this serious blow to his income was not due to personal cruelty or hostility towards him from the channel. Make it clear that the problem responds to a general crisis in the industry: “It’s not that the channel I work in is poorly managed or managed. The thing is All air and cable channels are in crisis“Bayly explained.
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He deepened his analysis and pointed out that the origin of this structural crisis of traditional television lies in the fact that new generations no longer watch television in the traditional way in which this medium was previously consumed. This is how he sums it up roughly: “Young people, let’s say those below 35 or 40 years, The television can no longer be switched on. “He doesn’t even do it to watch news, sports, political debates, series or anything.”
The collapse of the “small screen”: Jaime Bayly analyzes the deep crisis of traditional television (Illustrative Image Infobae)
The experienced journalist still remembered clearly when he began his career in television 40 years ago everyone was watching TV in a traditional way: “From young people, not so young anymore, people of mature age, old people, old people, everyone, everyone, everyone, everyone turned on the television, everyone watched TV in the traditional format.” And that was practical done it all advertising money The mass media turned to open television and cable television.
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But these promising prospects for the television industry have completely changed today. This is how Jaime Bayly puts it specifically: “The leading broadcasters here in the United States, Univision And Telemundowhich were previously measured 30 or even 40 Rating points are now rarely achieved by Telemundo and Univisión, in reverse order eight or ten rating points“.
In addition, Bayly stated something else alarming fact: The average age of the traditional viewer of these channels is currently 60 years. And he makes an even more worrying prediction: in 10 more yearspredicted that the average age of the conventional viewer would be between 70 and 80 years. “The number of us who watched TV in the old format is getting smaller and smaller. We are dinosaurs in danger of extinction“, he described roughly.
Given this scenario, the author wondered where the once huge was Youth audience that had open television and cable television. And he answers it bluntly It’s not just that young people don’t watch television in traditional formatsbut even a large part He doesn’t even have a TV in his house.. “Young people watch YouTube, for example, Now the money is there“, he claimed.
Television used to be the preferred advertising medium; Now these investments are shifting towards digital platforms. (Illustrative image Infobae)
For this reason, practically all advertising money that has previously flowed into television has significantly moved to streaming platforms: “Advertising no longer goes to television.” The money obviously flows to where the young people are, and these young people are now seeing it Netflix, YouTube, HBO, Amazon Prime and other streaming platforms,” explains the experienced driver.
But the crisis It doesn’t just affect Hispanic television in the United States. Bayly pointed out that the major historical open television networks in English, which at other times in prime time had 30 or even 40 rating points, currently only achieve 6 or 8 points. A historic collapse.
As with Hispanic television, the average age of viewers for these prime-time English-language channels is 60. There is virtually no young audience consuming this content.
Bayly identifies YouTube as a popular destination for young viewers, a large percentage of whom no longer consume traditional television. (Illustrative image Infobae)
After this in-depth analysis based on his experience in the industry, Jaime Bayly Sentence that opens the television and cable television, as it was called for decades, since the second half of the 20th century, You are in an incurable crisis given the inexorable advance of digital streaming platforms that have taken away the vast majority of young audiences, as well as the Advertising cake that previously absorbed conventional television.
Faced with this bleak panorama, traditional television channels, With audiences shrinking and aging, they have no choice but to make drastic cost cuts. and budgets to survive. But given the constants, the future looks bleak and uncertain declining ratings and the mass exodus of advertisers.
In his commentary, Jaime Bayly expressed deep concern about the fate of television as he knew it, the medium in which he built his career and enjoyed decades of success. Although he resignedly accepts the need to cut his salary in the face of the systemic crisis, he reveals his nostalgia and melancholy in the face of what appears to be the case final and irreversible decline of the golden age of traditional television, technologically and culturally surpassed by digital platforms on which new generations satisfy their entertainment and information needs.