Dino GiarrussoMEP elected with M5s who has long since gone, but in the past Iena a Mediasetis the right person to talk about the background of Meloni-Giambruno affaira case on the border between media and politics that went around the world.
Given his experience at Mediaset, would Giarrusso have expected something similar to happen?
It amazed me why I Andrea Giambruno I know him and he seemed like a pretty smart professional. I expected that, having become the Prime Minister’s companion, he would be even more attentive. I was wrong: those sentences in the studio are terrible and left me stunned.
What was surprising was not only that he said them, but also that they were broadcast. To this I ask you: why did Mediaset, which is of course linked to Forza Italia, a “minor” ally of Meloni founded by Silvio Berlusconi, decide to broadcast such a “strong” video against Giorgia Meloni?
I worked on Le Iene and I think Striscia la notizia and Le Iene enjoy a lot of freedom. I wrote an article against it Maurizio Gasparri, Senator of Forza Italia and went on air despite the protests and complaints. Of course, there is one case in a thousand, as in my second article about the receipts from Matteo Renzi which was not broadcast.
Exactly. Why was it aired this time?
I think it was a choice. I don’t have any direct sources, but I think what happened was that they prioritized listening over possible sources Follow Guidelines. And in the end they decided to air it without caring Giorgia Meloni it could have harmed us.
Also read Politics | By Paolo Frosina.
Giambruno, the pollster: “Meloni’s move has a strong emotional impact. It can strengthen its consensus, especially among older people.”
But whose choice? From Antonio Ricci in his autonomy or from managers and Piersilvio Berlusconi?
I think it was a decision of the “boss” of Striscia la NOTEIA, Anthony Ricci, which obviously wasn’t hindered. And if I have to tell the truth, I’m happy about it: Long live freedom.
Can we believe in Ricci’s independent choice for the first off-air appearance on the “Estoril Blue” and the second off-air appearance? In your experience, did Piersilvio Berlusconi see it before it aired or not?
I don’t know it. In my time Silvio was alive and in any case Piersilvio was not our interlocutor, I don’t know how that works. It also seems likely to me that this is the case Second out of the air there was one Choice of business. The head of Striscia la NOTEIA, Anthony Ricci, decided to air it. Then if someone tried to stop him, he would be stronger, or more likely, he wouldn’t even try. However, they knew. Striscia, like Le Iene, has a strength due to the ratings, which are holding up well despite the crisis of general television. THE Berlusconi You are an entrepreneur and definitely it is good news that it was broadcast.
In the past, a report by Alessandro Sortino about Mastella was not broadcast and Sortino left Le Iene. Mastella was the key figure in the government crisis that led to the elections and Berlusconi’s victory. 15 years have passed. Are you now telling us that Mediaset has become a publisher that broadcasts sensitive things like this without any political reflection?
But you also need to consider the justifications you receive. For me this one time was blocked Possible legal reasons. They tell you, “The lawyers think this service is at risk of being sued,” and you don’t have much of a chance. However, I was often able to adapt the service to the wishes of the legal department and the service went live. The first report on Matteo Renzi’s earnings aired and received great ratings. The second no, because the legal service said no. Of course I didn’t like it. In addition, Il Fatto then summarized it on the website because you had a preview …
Again, someone could make legal excuses on the grounds that it wasn’t aired. Ok, they are owned by Mediaset, but can they be broadcast freely without getting permission from the presenter while being caught on camera?
Legally, the issue is complex. But the cameras that captured it are from Mediaset and that’s why they didn’t steal anything from anyone and you have to say that when you stand in front of the cameras in a studio you know that you can be filmed.
How many people had the opportunity to see and take these images at Mediaset? Can you count the “suspects” on the fingers of one hand?
No, there are a lot of people. I think that Mediaset’s main studios, that Palatine Center in Rome and the studies of Cologno Monzese, go to the low frequency. So anyone who has access to it low frequencyand there are many of them in many programs, you can see and hear what is happening in the studio and is not being broadcast.
Finally: Should the outbreak have been broadcast?
We are not talking about a private matter, but about the Prime Minister’s partner saying such things to his colleagues. A fact that leads the Prime Minister to leave it publicly with a post. I don’t understand how you can say this is a private matter: it’s from interest public.
In your opinion, is what Andrea Giambruno did serious, regardless of the lack of respect towards Meloni compared to all women?
In my opinion, yes. Given that we only have clips, in some cases only audio, and therefore cannot see his expression and the context, to me what he did is not elegant and not right. You don’t do these things at work. Even if it was just a joke for you, you can’t make it work with those who work with you. Especially if you have one greater power the recipient of the joke. Like the university assistant with the student.
In your opinion, will the Giambruno case harm Giorgia Meloni?
In my opinion no. She should be attacked for what she has not done in the fight against poverty, in terms of bills and in terms of excise taxes, which she has not reduced. Instead, there is a perfect weapon of mass distraction for them. It won’t hurt her, especially relationship with his electorate.
Will relations between the government and Mediaset be affected by the events?
I don’t know it. But I know that a media power, Mediaset, and a political electoral power collided, Giorgia Meloni. In Italy there is too much of a mix between media power and politics. If this mixture did not exist, we would not be motivated to propose a conspiracy hypothesis, even a plausible one. It must be said that there was more than just an “editorial” interest in this Striscia report. We wonder why a tantrum from the Prime Minister’s companion was broadcast, and that alone is a sign that something is wrong in Italy. Instead, we should assume it aired because it was news.
In your opinion, did Mediaset’s media power want to send a signal to Meloni’s political power?
I wouldn’t go so far as to say that. There are no line breaks. Mediaset has many programs whose narrative matches that of the government I am talking about Mario Giordano, Paolo Del Debbio, Nicholas Leek, For example. And they certainly won’t change their line. But the message I see from Mediaset is: be aware that we are publishing a message that the government does not like.