During the presentation of an airplane in honor of Diego Maradona, who will travel to the 2022 World Cup in Qatar, a video was released that recreated an emotional message through artificial intelligence, in which the greatest Argentine figure of Soccer.
In a version of Diego Maradona at the World Cup Mexico 86creative agency Genosha showed a sequence that moved the audience. A voice similar to the one he had after retirement was replicated by a computer synthesizer.
“Before I say goodbye, I would like to tell you that football is still the most beautiful and healthy sport in the world. And yes, I won’t lie to you, I’m looking forward to the next World Cup as are all of you. I hope football brings joy to us Argentines again. Hopefully we can celebrate like we did in 86 again, we deserve it. We deserve it boys. And I ask you a favor: don’t forget me, because I carry you in my heart,” was the moving message, which was modeled on an avatar of Diego Maradona.
For his part, Martín Rabaglia, CEO of Genosha and intellectual author of the audiovisual creation of the popular “D10S”, explained that this project is a logistical delirium of image, sound, lighting, visual and auditory curation.
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“The documentary has given me a tremendous interest in Diego’s life. Also, it helped me a lot to think about what Diego has to say and how to put together the interactivity between the avatar and the person. On the day of the presentation, we achieved a result that I’m proud of because the experience is exactly how we envisioned it. Diego’s avatar is a teaser, but we will train it day by day so that it has more content and more interaction. The madness has already been reached and the challenge completed,” said Rabaglia.