The gap between managers' desire to assess the profitability of their digital investments and the lack of concrete measures to achieve this goal is surprising in this study* published by Niji, a technology consulting, design and implementation company.
As companies continue to invest in their digital transformation (8 out of 10 continue to place it at the heart of their priorities), they are monitored at the highest corporate level (60% of transformations are led by a Comex member). express great difficulty in using performance indicators to measure the effectiveness of their digital ecosystem.
The overall scope of the transformation is not certain
Only 7% of them say they have mastered the calculation of the return on investment (ROI). 44% admit they don't know where to start or what costs to consider. Others calculate it at the beginning of projects but abandon it during implementation. The same applies to Time to Market (TTM), which evaluates the efficiency of the manufacturing process from design to marketing. Despite a relatively simple calculation, only one in four companies masters it.
Another weakness that affects the investments made: the lack of effort to adopt digital tools. Most companies develop digital products and services but do not allocate the time or budget necessary to measure their usage rate. 37% also do not measure the satisfaction of their customers and 48% that of their employees. How can we effectively drive change under these conditions?
*This comparative study was conducted with more than 70 Niji customer companies, including ETI, SBF120 and CAC40. The contents of this study are the result
Interviews with each of them lasting 1 hour and 30 minutes.
Juliette Paoli