Courtesy of Disney
Disney is offering a significant discount on the ad-supported version of Disney+ to attract subscribers to the package before the end of the current quarter.
From September 6th through September 20th, new and returning Disney+ customers in the US can subscribe to Disney+ Basic (with ads) for $1.99/month for three months – 75% off the regular price of $7.99/ Month. Offer available to eligible customers at disneyplus.com.
The promotion comes as the price of Disney+ Premium (ad-free) is set to increase by 27% starting October 12, from $10.99 to $13.99/month for US customers. At the same time, Disney is aggressively trying to pressure customers into streaming packages: On September 6, the company is also launching a new ad-free bundled subscription with Disney+ and Hulu for $19.99/month, a 37% discount on those sold separately corresponds to plans.
The ad-supported version of Disney+ offers access to the same content as the ad-free version. According to Disney, Disney+ Basic (which cannot be fast-forwarded) will run no more than four minutes of advertising per hour.
Since launching the ad-supported version of Disney+ in the US in December 2022, the company has signed up 3.3 million customers to the plan, CEO Bob Iger told analysts last month. Iger also said that Disney will explore new ways to crack down on illegal password sharing and plans to “introduce appropriate tactics sometime in 2024.” He declined to quantify the prevalence of the problem but said it was “significant.”
Disney+ is the streaming home for content from Disney, Pixar, Marvel, Star Wars, National Geographic and more. The lineup includes the newest Star Wars series “Ahsoka,” which premiered Aug. 23; the live-action remake of “The Little Mermaid,” starring Halle Bailey as Ariel, premiering at the service on September 6; “I Am Groot” Season 2, featuring a series of shorts about Marvel’s troubled twig; Pixar’s latest film, “Elemental” (September 13); and National Geographic’s “Animals Up Close With Bertie Gregory” (September 13).