Disney+, for the first time on its leading consumer-facing streaming service, will expand its consumer offerings by introducing an ad-supported subscription in addition to an ad-free option starting in the US in late 2022, with plans to expand internationally in late 2022 . 2023.
“Expanding access to Disney+ to a wider audience at a lower cost is a win-win for everyone – consumers, advertisers and our storytellers,” said Karim Daniel, chairman of Disney Media and Entertainment Distribution. “More consumers will be able to access our amazing content. Advertisers will be able to reach a wider audience and our storytellers will be able to share their incredible work with more fans and families.”
Disney leads the market with quality and premium advertising. It is home to the industry’s best ad-supported streaming services, including Hulu, the pioneer and leader of all ad-supported video-on-demand subscription services, and ESPN+, which continues to pave the way for direct consumer sports programming. and live events. This type of innovation, based on ads that are contextually relevant to viewers, will soon spread to Disney+.
“Since launch, advertisers have been demanding the opportunity to be part of Disney+, and not just because of the growing demand for additional streaming resources,” said Rita Ferro, president of advertising, Disney Media and Entertainment Distribution. “Advertised Disney+ will offer marketers the most premium streaming environment for our most beloved brands: Disney, Pixar, Star Wars, Marvel and National Geographic. I can’t wait to share more with Upfront advertisers.”
The ad-supported offering is seen as a building block on the company’s path to achieving its long-term goal of 230-260 million Disney+ subscribers by FY24.
More details including launch date and pricing will be announced at a later date.