ARLINGTON, Texas (WKRC/KOLO/CNN Newsource) – The Salvation Army’s 133rd Red Kettle Campaign received a huge donation shortly after the season began.
The campaign began with a halftime performance by music legend Dolly Parton on Thursday during the Dallas Cowboys vs. Washington Commanders game at AT&T Stadium.
“I am so proud to have opened the big season with my Red Kettle Kickoff performance!” the superstar Posted on X. “Every dollar you donate to @SalvationArmyUS helps your neighbors in need during the holidays and all year long.”
Salvation Army officials say Red Kettle donations have declined in recent years, reaching $102 million in 2022, down from $126 million in 2019.
This may be due to ongoing financial difficulties due to the pandemic and rising inflation, as well as the fact that fewer and fewer people are carrying cash.
To help out, Parton – an avid philanthropist and author – donated a whopping $1 million to the cause.
“Dolly’s infectious energy and positive spirit are exactly what we need to support The Salvation Army’s tremendous efforts to bring this holiday to millions of individuals and families in need,” said Charlotte Jones, executive vice president and chief brand officer the Dallas Cowboys former chairman of the Salvation Army National Advisory Board.
The Salvation Army accepts donations via cash, checks, Apple Pay, Google Pay, PayPal and Venmo. You can also donate goods.