A week has passed since the release of the ‘Music Sessions #53′ by Bizarrap and Shakirawhich quickly racked up more than 150 million views on YouTube when it ranked as the most popular video (i.e. it is #1 in music trends on the platform) and received the #1 worldwide on Spotifyuntil Miley Cyrus’ ‘Flowers’ topped it this week.
It’s not exactly a topic that has stopped talking, however. In contrast, more and more personalities and brands are joining the trends.
Let’s remember Shakira’s mention of Twingo and Casio helped both do real-time marketingBut weren’t the only ones.
(Also read: Piqué used borrowed Twingo: Renault confirmed it was gifted to him for the Kings League).
Brands that used BZRP Music Sessions #53
From Juan Valdez to Ecopetrol, there are many (Colombians or Spaniards in particular) who have joined the boom.
You’re drinking coffee and it’s not Juan Valdez?
– Zero Rancor, baby, I wish you the best with my supposed replacement.
— Juan Valdez Cafe (@JuanValdezCafe) January 12, 2023
Even the registry office took advantage of the rhythm of the song and created their own lyrics to encourage citizens to process their digital ID. The video caused a furore on TikTok, with some calling for a pay raise for the campaign executive.
(Read more: Goyo Posts Note on Shakira’s Song: ‘Thinking how the download would be’).
But those who couldn’t be left behind were the members of the Duolingo network team, this platform developed to teach languages to its users. And it so happens that the Community Manager is known for his sense of humor.
This Jan. 18, they posted a photo captioned “Shakira’s new jam,” referring to the theory that the Barranquilla woman discovered Gerard Piqué’s (her partner of more than 10 years) infidelity after realizing that a jam had already started at her fridge. The funny thing is that this product has not been liked by anyone at home.
Well then, Duolingo’s famous jam is called “Lágrimas de Piqué”.was made in Colombia and is green (it couldn’t be any other).
Comments were quick to describe the brand’s flagship owl as “cunning and fierce”.
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Daisy Contreras
Write TRENDS