Fast food chain Wendy's will test dynamic pricing of its products next year, similar to what we've already seen with companies like Uber.
• Also read: Dissatisfied Ticketmaster customers: missing access code, denied refund, seat swap and possible class action lawsuit
This means that the price of the products could increase if demand increases.
This was announced by the multinational company's CEO Krik Tanner when publishing the company's financial results. According to CNN, this is part of a $20 million investment in new digital menu boards.
Mr. Tanner also spoke of “advanced features such as dynamic pricing with AI-powered menu changes and suggestive selling.”
These new scoreboards have already been observed in certain locations across the United States.
They would be operated entirely by artificial intelligence and not by an employee.
“We expect our digital menu displays to benefit order accuracy, customer experience and sales through a more efficient merchandising protocol,” adds Tanner.
The restaurant chain McDonald's had also tried dynamic pricing with its mobile application, but its implementation had caused many negative reactions from customers.