A 54.86 meter long airship to eat a sandwich in the sky. (Getty Images)
Subway, the well-known fast food chain, has launched a new initiative in Miami to offer its customers a different dining experience. The initiative is called “Subway in Heaven”consists of an airship that allows guests to enjoy their meal approximately 1,000 feet (304.8 meters) above the city.
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This project is part of the company’s broader strategy to refresh its menu, known as “Eat Fresh Refresh.” Approximately 180 feet long, the airship offers a unique space for customers to sample a variety of sandwiches while enjoying panoramic views of Miami.
In this new space, guests can sample the “Deli Hero” line, which includes a selection of sandwiches made with fresh, quality ingredients. One of the featured products of this line is “The Beast”, a sandwich that contains a combination of different meats and cheeses, as well as vegetables and dressings.
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The airship has a limited capacity, allowing six people per ride, which lasts 45 minutes. It is estimated that around 40 people can enjoy this experience every day.
“Subway in The Sky” is a dining option that invites sandwich lovers to eat in heaven (Subway)
The airship prepares to take off in various locations and offers guests a unique culinary experience. Planned dates and goals:
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Orlando, Florida // September 19 and 20, 2023
For those in the Orlando area, this is your chance to experience high altitude travel. Registration opens September 16, 2023 at 8 a.m. Eastern Time.
Miami Area, Fla. // Aug. 24-26 September 2023
The experience arrives in the Miami area in late September. Registration begins September 21, 2023 at 8 a.m. Eastern Time.
The fast food chain has implemented a series of interactive activities to complement its new Miami Subway in the Sky initiative. People wishing to dine aboard the airship can make reservations through the company’s official website.