Elon Musk on Sunday criticized Paris Hilton and her cookware line Be an Icon after the hotel heiress pulled her company’s advertising on his Twitter/X platform over concerns about posting anti-Semitic content on the social media platform.
“The advertising campaign was honestly underwhelming,” the 52-year-old billionaire businessman said in a tweet about Hilton’s Walmart cookware line. “I don’t think Paris cooks much.”
The South African, Pretoria native’s tweet came in response to a user who posted a picture in 2005 of Hilton, 42, modeling at her sister Nicky’s fashion show in Las Vegas, donning a tank top that reportedly read “Stop “It said being poor.”
The user said of Hilton: “She stopped advertising on X because the content is too controversial.”
Regarding the photo, Hilton took to TikTok in May 2021 and denied ever wearing a top with that writing, saying she “never wore that shirt.”
Hilton said on the panel, “Everyone thinks it’s real, but that’s not the truth,” and showed a photo of the T-shirt she wore in 2006 that read “Stop Being Desperate.”
Elon Musk, 52, criticized Paris Hilton, 42, and her cookware line Be an Icon on Sunday after the hotel heiress pulled her company’s advertising on his Twitter/X platform over concerns about posting anti-Semitic content on the social media platform had
The billionaire businessman was skeptical of Hilton’s advertising campaign for Walmart cookware line Be an Icon
According to the New York Post, Hilton’s company was part of a group that withdrew its advertising dollars from Musk’s company after Musk supported a tweet containing anti-Semitic phrases on November 15.
X CEO Linda Yaccarino said in October that Hilton’s company, 11:11 Media, had signed a deal for a revenue share advertising campaign on the social media platform.
Hilton said at the time: “Together we will explore new ways to connect with all of you through video, live video, live shopping and even Spaces.” And we’re just getting started. Loves it.’
While Musk apologized and walked back his controversial comments in the tweet, he remained defiant toward corporate partners who might want to walk away.
“I don’t want them to advertise,” Musk told The New York Times on November 29 at the DealBook Summit. “If someone wants to blackmail me with advertising or money, then go fuck yourself.” Leave. F***. Himself.’
In his comment, he referenced Disney CEO Bob Iger, another speaker at the event, adding, “Is that clear?” “Hey Bob, if you’re in the audience, I feel the same way.”
Hilton, who had a Netflix show called “Cooking with Paris,” has since promoted her cookware line on Instagram and TikTok.
Musk remained defiant toward corporate partners who may want to bail out following a backlash over controversial comments he posted on his account last month
Musk said at the New York Times DealBook Summit on November 29: “If someone wants to blackmail me with advertising or money, then go fuck yourself.” Go. F***. Himself’
Last month, she spoke to Outlet Eater about what inspired her to launch her kitchen lines, which come in a range of colors and feature her catchphrases.
“When I looked at all the kitchenware that was available online and in stores, I just noticed that it was so boring and not fun,” she said. “I haven’t actually seen any pink.” I’ve only seen rusty, silver and boring colors. It seemed like something was missing.’
She added: “I wanted to elevate people’s kitchens and make cooking more fun for them.” I want everyone to feel like an icon, even in the kitchen. “Everyone should feel iconic no matter where they are.”