Elon Musk plans to boot the Twitter brand and say

Elon Musk plans to boot the Twitter brand and say goodbye to ‘all birds’

Elon Musk owns Twitter. Getty Images

  • Elon Musk said he plans to change Twitter’s logo and remove the bird character.
  • The Twitter owner asked for suggestions for a logo for his new “everything” app called “X”.
  • Musk pinned a tweet with a graphic of a new “X” logo, meaning he may already have a replacement.

Elon Musk has hinted that he plans to scrap the Twitter logo — and has even started asking users for ideas for his new X app.

In a tweet on Saturday nightMusk said if he was offered a good enough X logo that night, the company would switch to it Sunday.

“And soon we will say goodbye to the Twitter brand and to all birds one by one,” Musk also tweeted.

The Twitter owner has had a turbulent time since buying the company for $44 billion last October, including mass layoffs, struggles with advertisers and now a new competitor in the form of Meta’s Threads.

Fidelity now values ​​Twitter at about a third of what Musk paid for it, while last week he said the company was still losing money due to a heavy debt load and a halving of advertising revenue.

But behind the turbulence, Musk wants to overhaul the way the social media platform works. He has long promoted the idea of ​​an “everything app” called “X”.

In April, Bloomberg reported that Musk changed Twitter to X Corp. one of three holding companies Musk formed with a variant of X Holdings in April last year.

It’s unclear what the app will look like, but Musk suggested he would take inspiration from Tencent’s WeChat. The Chinese app allows users to send messages and video chats, play games, share photos, order rides and food, and do their banking and shopping.

After Musk asked for suggestions, he continued to post potential logos on his page, including Retweeting the X.com logo Musk used it for his online banking company, founded in 1999.

He pinned a tweet A flashing X logo can be seen at the top of his profile, which could indicate he’s found his replacement for the famous Twitter bird.

Musk also polled Sunday to change the default color to black on Twitter, adding in another tweet, “This is important.”

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