Elvis back on stage in 2024 thanks to artificial intelligence

Elvis back on stage in 2024 thanks to artificial intelligence – TVA Nouvelles

Rock 'n' roll legend Elvis Presley will return to the stage in London in late 2024 in the form of a hologram in an immersive show created with artificial intelligence, creators announced Thursday.

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In “Elvis Evolution” the “King” performs his greatest hits such as “Suspicious Minds”, “Jailhouse Rock” or “Hound Dog” on stage in the form of an avatar created from thousands of concert videos or privately recorded images of those, who are close to the singer from Memphis.

Thanks to artificial intelligence, they managed to develop an “incredibly authentic version of Elvis,” said Andrew McGuinness, CEO of the Layered Reality company behind the project.

This British company mentioned a “million-pound agreement” with Authentic Brands Group, which manages the rights to the late “King’s” legacy, to gain access to these archives and organize performances around the world.

The first shows will take place in the British capital in November 2024, before further shows are currently planned in Las Vegas, Berlin and Tokyo.

Before Elvis, the company Pophouse Entertainment had already developed a show by the Swedish disco group ABBA in London, in which the quartet was represented by digital avatars.

Building on its success, the show was extended and the Swedish company announced the launch of a new show featuring the avatars of musicians from the American glam metal group Kiss.

The legacy of Elvis, who was at the height of his fame between 1950 and 1970, is still alive. Decades after his death, the global rock icon, who would have turned 89 this year, was the subject of a recent biopic titled “Elvis,” directed by Baz Luhrmann (2022).

A film by Sofia Coppola based on the book by his wife Priscilla Presley, “Priscilla”, which has so far been overshadowed by the rocker, is currently being shown in cinemas in certain countries.