Sam Faiers was criticized by fans for raving about her seventh trip to Lapland in the UK, where tickets cost £140 per person.
The former TOWIE star, 32, shared a video montage of her recent trip to the Christmas experience with her partner Paul Knightley and their children Paul, seven, Rosie, six, and one-year-old Edward.
She captioned the post: “Our family tradition. Can't believe this is our seventh time visiting @laplanduk. “Magical in every way.”
But the TV personality was criticized by her followers who said many people could not afford to travel to Lapland once, let alone seven times.
According to The Sun, one user wrote: “Maybe next year Sam could donate tickets to a family who isn't so privileged.”
Sam Faiers was criticized by fans for raving about her seventh trip to Lapland in the UK, where tickets cost £140 per person
The former TOWIE star, 32, shared a video montage of her recent trip to the Christmas experience with her partner Paul Knightley and their children
Another added: “It's fine to post pictures of Lapland but to say it's the seventh time is a little unfair.”
A third wrote: “I love your family but some people would like to take their little ones for once,” while a fourth wrote: “You're lucky you can afford it.”
This comes after Sam and her sister Billie Shepherd signed a multi-million pound deal with Amazon for their podcast.
Sam and Billie, 33, will bring their podcast The Sam and Billie Show to Amazon's podcast platform Wonderly as part of a multi-year deal.
The former TOWIE stars, who launched their podcast in 2021, have now set their sights on conquering the USA.
An insider told Web exclusively: “The deal with Amazon marks a significant milestone for Sam and Billie.”
“The girls hope the deal will open doors for them in the United States.”
The TV personality was criticized by her followers who said many people could not afford to travel to Lapland once, let alone seven times
One user wrote: “Maybe next year Sam could donate tickets to a family that isn't as privileged.”
The source close to Sam and Billie said the big signing marks a new era for the sisters after Sam stepped away from filming The Mummy Diaries in 2021.
The podcast covers the sisters' lives as they negotiate their family life with the public.
The lucrative deal comes as Sam's Revive Collage brand made more than £13 million in its first three years.
Revive Collagen now claims to sell a box every 90 seconds and is available in over 2,000 stores across the UK, including high-profile retailers such as Harrods, Boots and Holland & Barrett, as well as Saks Fifth Avenue in the US.
Her business partner John Bailey has made Sam's brands a huge success, raising more than £20 million through her various sponsorships and ventures, including Revive.
Sam is also mother to three children Paul, seven, Rosie, five and Edward, one, who she shares with boyfriend Paul Knightley, 35.
Billie, meanwhile, has continued her work at ITVBe with reality show Family Diaries alongside her husband Greg Shepherd and their three children; Nelly, nine, Arthur, six and Margot, eight months.