In what is expected to be her last program as a permanent contractor for Globo, Fátima Bernardes received an important help to get out of the mud in the audience: the good ratings of the nine o'clock soap opera, which has already exceeded the 30point cutoff for the first time. With the help of Terra e Paixão, combined with the low ratings of the current season of A Fazenda and the collapse of most SBT programs, The Voice Brasil responds in its final edition. The musical reality show, which is no longer produced by Globo after 11 years, scored its biggest hit in 25 months.
The consolidated viewership data for the greater São Paulo area, obtained from the Pop TV Market sources point out that the latest season of The Voice achieved two viewership records in just one week in both cases the competition led by the former Jornal Nacional host had more viewers than the entire edition produced last year. The episode broadcast on Tuesday (12) scored an average of 16.8 points, on an evening in which Terra e Paixão scored 29.2 points. This Thursday (14), reality began to rise again despite the decline of the soap opera.
What do you need to know
- Even if Record is affected by a signal failure, Gata (3.3) took third place in isolation;
- Although it is being shown at a time when fewer televisions are on, Mulheres de Areia (11.8) defeated Paraíso Tropical (11.7) again;
- WDois Mundos has reduced RedeTV's ratings! and scored an average of 0.1 points less than the dealer before.
The sixth episode of the music competition, which aired between 10:27 p.m. and 11:48 p.m., averaged 17.5 points and ensured that 34 out of 100 connected televisions in the country's largest metropolis tuned in. However, the nine o'clock soap opera did not have such an auspicious performance as in recent days: four days after finally breaking the average 30point barrier, Walcyr Carrasco returned to more usual numbers with the series' performance in recent months. averaged 28.8 points, with a peak of 30.2 in the final minute of broadcasting.
The coincidentally good phase of The Voice Brasil also served to neutralize the last weeks of A Fazenda: the rural reality show of A Fazenda: Record, which broke viewership records and had a lead of several minutes since the end of Todas when Flores has stabilized again at a more general audience level. This Thursday, the show scored an average of 7.2 points with the episode marked by the elimination of Cezar Black and Radamés. While it's far from first place despite its clash with This is Us, the format was responsible for Record's thirdhighest rating of the day.
The Voice Brasil debuted last season to a disgraceful response (Photo: Reproduction/TV Globo)
“The Voice” had its mostwatched episode in 25 months
- Show times: from 10:27 p.m. to 11:48 p.m.;
- 17.5 average points, 30.0 peaks and 34.2% share;
- Leader with 73% advantage in streaming services (10.1);
- Record audience for the final season of the reality show;
- Highest music competition rating since 18.9 on November 4, 2021.
Check out the ratings of the attractions this Thursday (14) on the main TV channels:
 | |
| AVERAGE 24 hours | 10.8 |
| Good morning SP | 8.2 |
| Good morning Brazil | 7.8 |
| Meeting with Patrícia Poeta | 6.5 |
| More you | 7.9 |
| SP1 | 10.4 |
| Globe Sports | 9.9 |
| newspaper today | 10.1 |
| Sand women | 11.8 |
| Afternoon session: My mother is a piece | 10.3 |
| Worth seeing again: tropical paradise | 11.7 |
| You for her | 13.9 |
| SP2 | 16.7 |
| Fuzuê | 17.8 |
| National newspaper | 23.2 |
| Earth and passion | 28.8 |
| The Voice of Brazil 12 | 17.5 |
| This is who we are family stories | 9.3 |
| Globo newspaper | 6.8 |
| Conversation with Bial | 4.9 |
| Fuzuê (representation) | 4.4 |
| Comedy at Dawn: Vai Que Cola | 3.9 |
| Hour 1 | 5.4 |
 | |
| AVERAGE 24 hours | 4.1 |
| General morning balance | 1.6 |
| General morning balance II | 2.3 |
| General Balance Morning SP | 3.2 |
| Speak Brazil | 3.8 |
| Nowadays | 3.1 |
| SP General balance sheet | 5.7 |
| Universal Church | 4.9 |
| SP General balance sheet | 5.3 |
| The Promised Land | 5.1 |
| City alert | 3.3 |
| City alarm II | 4.0 |
| City alarm III | 5.2 |
| City Alert SP | 7.3 |
| Record newspaper | 7.7 |
| Jezebel | 5.2 |
| When the heart calls | 4.9 |
| The farm 15 | 7.2 |
| Record newspaper 24h | 3.5 |
| Speak, I hear you | 1.5 |
| The love school | 0.9 |
| Universal Church | 0.5 |
| General Balance of Dawn | 0.9 |
 | |
| AVERAGE 24 hours | 3.0 |
| First impact | 2.2 |
| First Impact 2nd Edition | 2.6 |
| Chiquititas | 2.6 |
| Clap | 2.1 |
| The cat | 3.3 |
| Abyss of passion | 3.6 |
| My happiness lies in loving you | 4.8 |
| A refuge for love | 5.4 |
| SBT Brazil | 4.6 |
| The childhood of Romeo and Juliet | 4.0 |
| Accomplices in a rescue | 3.8 |
| Mouse program | 4.5 |
| The place is ours | 4.5 |
| The night | 3.0 |
| Operation Mosque | 2.1 |
| SBT News on TV | 1.8 |
 | |
| AVERAGE 24 hours | 1.4 |
| Awaken Brazil | 0.1 |
| Let's go to Brazil SP | 0.3 |
| Let's go to Brazil | 0.3 |
| The Chef with Edu Guedes | 0.3 |
| Open game | 1.5 |
| SP Open game | 3.0 |
| The owners of the ball | 2.2 |
| The best of the afternoon | 1.1 |
| Brazil Urgent | 2.9 |
| Brasil Urgente SP | 3.7 |
| Band newspaper | 3.8 |
| Best of the night | 2.0 |
| Perrengue of the day | 1.0 |
| Outlander | 1.3 |
| battle line | 1.3 |
| Night News | 0.9 |
| What was the end? | 1.1 |
| Total sport | 0.8 |
| +Info | 0.4 |
| Jornal da Band (representation) | 0.4 |
| BandNews Newspaper First Newspaper | 0.3 |
 | |
| AVERAGE 24 hours | 0.3 |
| Church of Grace | 0.0 |
| Pakaraka gang | 0.0 |
| Ronnie SP's morning | 0.1 |
| Ronnie's morning | 0.2 |
| I will tell you | 0.3 |
| Break the bank | 0.1 |
| Zap Time (illustration) | 0.1 |
| Lifetime | 0.0 |
| Universal Church | 0.0 |
| The afternoon is yours | 1.2 |
| Universal Church | 0.3 |
| WTwo worlds | 0.1 |
| Action time | 0.3 |
| TV network! News | 0.3 |
| Proof of faith | 0.2 |
| TV fame | 0.5 |
| Sensational | 0.9 |
| It's news | 0.3 |
| Dynamic reading | 0.3 |
| Ultra Show (presentation) | 0.2 |
| Church of Grace | 0.0 |
Each point represents 76,953 households and 206,674 people in the São Paulo metropolitan area.
Data provided by broadcasters