Chiara Ferragni is back on social media and a month after the launch of Pandoro-Gate, there is no good news on the horizon. As has been learned online, Italy's number one influencer would have entrusted herself to a team of experts to try to find a consensus and thus revive her image, but the goal has not yet been achieved. On the contrary: what comes out of it could be an indigestible morsel for the digital entrepreneur. According to Inbeat.co, 11 million of the influencer's followers would actually be fake or inactive users.
As Il Giornale reports, the website in question allows the quantification and verification of influencers' followers, thus managing to identify fake or suspicious followers. The reason? Being able to really understand how many followers there really are. When you look at Chiara Ferragni's profile, the final data speaks for itself. With a total of 29 million followers, only 17.7 million would be real users, while 11.9 million (41%) would be inactive or even fake users.
The situation of Fedez, the rapper and husband of the Crema businesswoman, is different. According to the findings, the singer has neither fake nor inactive profiles among his 14.8 million followers. There is no sigh of relief for the influencer on the interaction front either. Again, according to Inbeat.co, only 1.58% of his followers actually interact with his profile by commenting, liking or sharing and saving posts and stories.