An entertainment agent who deals with the big names in French rap believes Loud is the Quebec rapper best equipped to conquer the Paris Olympics.
On February 8th, Loud will be the first rapper from our province to perform at the Olympia in Paris.
“If anyone can do it, it’s Loud. He is undoubtedly the best known among us,” says Morgan Antonutti from the show production agency Auguri in France without hesitation. The latter has been working with the Montreal rapper since 2017 and can confirm that the clean-up work in Europe in recent years has borne fruit.
“During the last tour we had about ten dates in the provinces of France and were always sold out; “Loud has a great fan base, even 7,000 km from home,” he says happily.
According to Mr. Antonutti, whose agency represents big names such as Cabellero & JeanJass, Niska and Roméo Elvis, Loud earns the respect of his colleagues and the admiration of the French audience with the quality of his lyrics.
“He's a real technician in his writing,” he emphasizes, pointing to the puns, metaphors and double entendres contained in Loud's lyrics. “His songs like 56K, TTTTT and Devenir immortel (and then die) were very well received in France.”
Prepare the site
The march towards the Olympics in Paris is already in full swing for the interpreter of All Women Can Dance. A few weeks ago, the MC took over the Montreal Biosphere with Imposs, Lary Kidd and Lost – who will perform with him at the Olympia in Paris – for a freestyle for French channel Grünt, which has 267,000 subscribers on YouTube.
“In the pocket, with one foot in the grave, the other foot in the Porsche and full throttle; “The Olympics are coming, I’m preparing,” Loud raps, while drones provide a view of the biosphere sky.
Loud also just signed a collaboration with Swiss rapper Di-Meh for the song CHF, the video for which was shot in Paris.