VIPs from all over the world are gathering at the restaurants of the most famous butcher on social media, yet the Salt Bae restaurant in New York appears to be on the verge of closure.
The Turkish butcher Nusret Gokeceknown today as Saltbae, began working as an apprentice in a workshop at the age of 14. Thanks to this experience, he learns a lot about meat and develops great skills in handling knives.
The young man’s ambition Children’s Hospital makes it happen Travel between Argentina and the United States, even working for free in restaurant kitchens just to learn new things. when he comes back In 2010 he opened his first steakhouse in Instabul. And within just 10 years he was opening restaurants all over the world From New York via Mykonos to Dubai.
Over time, Nurset was also able to make himself known on social networks with the name Salt Bae, the promotional video of his restaurants in 2017 went viral in a few hours and was shared by over 10 million people. To conquer the public theatrical gestures Salt Bae typically uses to place meat on saltas well as the ability to handle knives.
Despite his worldwide success, Salt Bae seems to have struggled with the first bankruptcy of a joint owned by his restaurant chain.
Salt Bae’s restaurant in New York has closed
In 2019, Salt Bae decides to start a new chain to complement it Nusr Et Steakhouseopening the Salt Bae Burger. The first room The offer opens in Dubaias the name suggests, consists of several hamburger sandwiches prepared from a fine selection of meats.
The The second Salt Bae Burger opens in New York, in Union Square, in 2020, while the third venue in Los Angeles is announced to open in 2021 but never took place. There are several reasons that have hampered the success of the operation, from the very high prices to the numerous controversies stemming from the lawsuits filed by former employees against the Turkish butcher.
The bad reviews of the Salt Bae Burger
For Americans, the hamburger is a serious matter, in fact it is one of the symbols of the national cuisine of the world. That’s why the The US press admits no mistakes and the first local reviews were not exactly good. The criticism from The Eater leaves no room for interpretation: “The place has the charm of an airplane hangar, while the menu is reminiscent of a more expensive and worse-tasting version of the Black Tap burger chain.”
Numerous criticism from customers what they thought was excessive i $300 for the Wagyu beef burger wrapped in gold, or ai The Philly burger requires $700 and me again $99 for Goldshakes. It must be said that the restaurant’s doors today say “Closed due to relocation”, but in reality the new address corresponds to the Nusr-Et-Steakhouse, which is already open in New York, hence the Salt Bae burger menu it do presumably be included in the offer of the old place.