class in: sport and freetime
Theme : partnerships
- Frito Lay Canada is proud to continue its relationship with FIFA by signing a Tournament Supporter Agreement to be responsible for the Official Canadian Snack of the upcoming FIFA Women’s World Cup 2023™
- Frito-Lay will be providing packaging for the FIFA Women’s World Cup just in time for the tournament.
- The deal represents Frito Lay Canada’s largest investment in women’s sport and underscores the brand’s commitment to celebrating and supporting women in sport
MISSISSAUGA, Ont., May 30, 2023 (GLOBE NEWSWIRE) — Frito Lay Canada and FIFAtm announced today the continuation of their relationship, with Frito-Lay signing a deal as North American Tournament Supporter and Executive Tournament Supporter of the Official Canadian Snack for the upcoming FIFA Women World Cup Australia and New Zealand 2023™ is the company’s largest investment in women’s sport.
“We’re thrilled to be the Canadian Snacks Supporter of the tournament and to announce our support for this year’s FIFA Women’s World Cup™,” said Rachel Ferdinando, President of Frito Lay Canada and Quaker Canada. Our snacks bring Canadians together for memorable sporting moments, and we’re proud to support women’s sports, athletes and fans in a meaningful way.
Frito Lay Canada made history last year by partnering with a salty snack brand for the first time in FIFA™ and FIFA World Cup™ history. This year, Frito-Lay’s Lay’s brand will be offering packaging for the FIFA Women’s World Cup™ just in time for the tournament. The range also includes Frito-Lay’s cult brands Tostitos, Doritos and Cheetos. Frito-Lay has execution rights throughout North America as well as in the host countries.
This collaboration reflects Frito Lay Canada’s commitment to welcoming fans by continuing to highlight moments of cultural significance to bring smiles to more consumers, more often. As the highest-rated women’s sporting event in the world, the FIFA Women’s World Cup™ offers a unique opportunity for Frito Lay Canada to participate in the growing popularity of women’s sport. Frito Lay Canada is also committed to promoting equality through programs that engage fans and create opportunities for more players at all levels, regardless of background, gender identity or demographic profile.
FIFA is delighted to welcome Frito-Lay as the Canadian snack for the FIFA Women’s World Cup Australia and New Zealand 2023™, said FIFA Commercial Director Romy Gai. Frito Lay Canada’s commitment to supporting young football enthusiasts aligns perfectly with our mission to advance the sport worldwide. Frito Lay Canada’s extensive experience in managing major sporting events will undoubtedly enhance the tournament experience for fans across multiple regions while bringing people together around their passion and the game.
The FIFA Women’s World Cup Australia and New Zealand 2023™ will captivate fans around the world and showcase the remarkable skill and athleticism of the world’s best players. Running from July 20th to August 20th, 2023, the tournament promises a month of action, drama and elite-level talent.
Visit FIFA.com for more information about the tournament.
About Frito-Lay North America
Frito-Lay North America is the $19 billion ready-to-eat food division of PepsiCo, Inc. (NASDAQ: PEP), headquartered in Purchase, New York. Frito-Lay snacks include Lay’s and Ruffles potato chips, Doritos tortilla chips, Cheetos snacks, Tostitos brand tortilla chips and dips, SunChips multigrain snacks and Fritos corn chips. The company operates more than 30 manufacturing facilities in the US and Canada, more than 200 distribution centers and serves 315,000 retail customers weekly through its direct-to-store delivery model. To learn more about Frito-Lay, visit the company’s website at www.fritolay.ca or its Instagram (@fritolay_canada) and Facebook (Frito Lay Canada) profiles.
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Press release sent on May 30, 2023 at 5:15 p.m. and distributed by:
