Gemma Collins ‘makes the difficult decision to SHUT DOWN her own fashion brand’… just weeks after signing a £1million deal with New Look
She signed a £1million deal with fashion retailer New Look in April.
And following the huge success of the collaboration, Gemma Collins has now reportedly been forced to pull the plug on her popular clothing brand.
The 41-year-old TV star, who used to run a boutique in Brentwood, Essex until it went bust in 2018, made the “difficult” decision to close it just weeks ago.
It’s all over: Gemma Collins has shut down her online fashion shop after signing a new mega-money deal with New Look
A source told The Sun: “Having her own clothing line has been Gemma’s dream since she was a child and it has been popular with customers.
“But now that she’s an ambassador for New Look, it made no sense for her to continue with her own range as she will be designing clothes with the company’s creative team.
“New Look is one of the biggest in the business, so they made the difficult decision to close their own line.”
Web has contacted a representative for further comments.
Peace: The 41-year-old TV star, who used to run a boutique in Brentwood, Essex until it went bust in 2018, made the “difficult” decision to close it just weeks ago
The reality personality founded the Gemma Collins Collection in 2013.
The popular boutique was also home to many exciting scenes from TOWIE – where Gemma first found fame.
The stunning blonde is now selling her stock via an Instagram page.
It comes after the Diva Forever star celebrated her fiancé Rami Hawash’s birthday on Friday and shared a glimpse of the celebrations on Instagram.
Birthday girl: It comes after the Diva Forever star celebrated her fiancé Rami Hawash’s birthday on Friday and shared a glimpse of the celebrations on Instagram
With an extravagant marble cake and giant lightbox letters spelling his name, Gemma pulled out all the stops for her boyfriend’s big day.
And the couple shared it with Rami’s son Tristan, three, who planted an adorable kiss on his father’s head as they sat with the birthday cake.
Gemma shared another snap showing the father and son duo beaming in front of the giant letters and donning matching bucket hats while Tristan wore pyjamas.
Sweet: And the couple shared it with Rami’s son Tristan, three, who planted an adorable kiss on his dad’s head as they sat with the birthday cake
Appropriate! Gemma shared another snap showing the father and son duo beaming in front of the giant letters and donning matching bucket hats while Tristan wore pyjamas