Burberry’s gender-neutral ad featuring a model with scars from a double mastectomy sparks outrage because it “enchants girls who have a healthy breast removed.”
A new Burberry ad featuring gender-neutral models has sparked outrage over the fact that it is “enchanting girls with healthy breast removal”.
The British fashion house’s latest campaign features a topless young person with scars from a double mastectomy, a procedure that can be used to remove cancer or for gender transition.
Burberry’s latest campaign, titled B:MINE, celebrates intimacy and hugs, and critics have assumed the model is transgender.
“I don’t think advertising should normalize, it should glamorize girls with a healthy breast removal,” one wrote.
Burberry’s latest B:MINE campaign features a topless young person who has had a double mastectomy
Real couples are captured throughout the campaign expressing their embracing moments, while each couple also carries a selection of Burberry gifts.
Burberry shared the new campaign on its Instagram account, where it received hundreds of comments.
One follower posted, “Worst ad ever,” while another commented, “WHY??? WHAT FOR? WAS IT NECESSARY?’
Burberry shared the new campaign on its Instagram account, where it received hundreds of comments, most of which were extremely negative
People were quick to criticize the brand and many said they would no longer follow the British fashion house
A third said: “Time to unfollow,” while another asked: “Is that why Burberry is on the verge of bankruptcy?”
Earlier this year, designer fashion brand Balenciaga faced similar criticism after the company released an ad campaign that appeared to show children holding teddy bears in bondage gear.
The campaign was later removed from Balenciaga’s website and social media pages, but many individuals called for the brand to be boycotted.
Many people took to Instagram to say they found the campaign “stupid” and couldn’t understand what it had to do with fashion
Similar comments have been made regarding Burberry’s new campaign.
One Instagram user said: “Is this real? Underground brands do the strangest things to get attention. Cut it out. If you want to sell, create good products, not propaganda.’
Another commented: “Time to stop following this so for fashion it means why you put it that way.”
A third said: “What does this have to do with fashion? #Attention’
Fourth post: “This period predicts disgust.”
And a fifth said, “That’s stupid”
A discussion has started on Mumsnet about whether Burberry glamorizes people with double mastectomies
The brand is not only receiving negative feedback for the new campaign on Instagram.
A discussion has started on Mumsnet about whether Burberry glamorizes people with double mastectomies.
One user asked: “Anyone please complain to the Standards Board”
Another agreed: “Glad to see the majority of responses are not affirmative!”
While a third wrote: “I don’t think ads should normalize but enchant girls who have had a healthy breast removed.”
And a fourth said: “Burberry, the brand that encourages self-harm.
How any reputable medical professional could do this to someone for cosmetic reasons and stay out of jail is beyond me.
“I’m sorry @Booblessbeauty that hurt you.
“It hurts me too and every woman who needs to see it.”
Web has reached out to Burberry for comment on the criticism.