Abu Dhabi is preparing the second edition of the Global

Global Media Congress in the UAE: a way forward

By Adis Marlén Morera/Special Envoy

A dialogue between global opinion leaders on key topics such as innovation, media education, the role of youth and environmental journalism will take place at the Abu Dhabi National Exhibition Center (Adnec) until November 16.

Under the theme “Shaping the future of the media industry”, the meeting will also examine the dynamics and challenges of related institutions and offer a conference and exhibition specialized in this area.

The 2022 edition took place under the eyes of more than 300 professionals, increasing the presence of women in the information sector and promoting the debate on artificial intelligence as a tool to achieve better communication strategies.

This year, numerous activities are expected, such as the return of the Media Future Labs, which will critically address the challenges and opportunities faced by actors in the media universe and address inevitable situations that the global media landscape will face in 2023 is faced.

As Adnec Group reports together with the Emirati News Agency (WAM), this space will bring together leaders, operators and innovators at the forefront of the industry worldwide, who will analyze the role of media in an increasingly complex information context.

Likewise, they will reflect the specific situations of the geography they represent.

The Latin American information agency Prensa Latina returns for the second time with a wide representation to the event, which includes directors, special envoys and a stand where they will display their editorial products.

In this regard, the President of Prensa Latina, Luis Enrique González, expressed: “The Congress is the place where media representatives and leaders from different parts of the world come together to find lasting solutions to the problems we face , and ideas to advance our industry.” Productivity and credibility.”

This year, participants will have access to information on the latest industry trends and can improve collaboration to promote innovative ideas.

The congress is sponsored by Sheikh Mansour bin Zayed Al Nahyan, Vice President and Deputy Prime Minister and Minister of the Presidential Court, and organized by Adnec Group in collaboration with WAM.

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