What a surprise for Gmail users when they discovered a new form of advertising stuffed into their emails! This unexpected approach has garnered strong reactions, and it goes without saying that this promotional change is far from unanimous.
Source: Justin Morgan on Unsplash
Google, always looking for new ways to monetize its services, recently decided to overhaul the way ads are displayed in Gmail. Indeed, many users have noticed an increase in the number of ads in their inbox. This seems to particularly affect those using the web interface.
Advertising between our emails
As if advertising at the top of the view wasn’t enough, Google decided to be even more generous by including advertising between our emails. Of course, many complain about this change. The official Gmail account responded evasively to a user’s concerns on Twitter, while also linking to a support page that explains how ads work.
Example of ads in email lists // Source: @MarkIrvine89 on Twitter
It’s important to note that despite numerous complaints on Twitter, this might be a small test. After all, a few thousand affected users among several million accounts are a drop in the ocean. However, the future will tell if Google decides to generalize this new advertising approach to all of its Gmail users.
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