In the days of the Balocco storm, the face of Chiara Ferragni is the innocent protagonist of another scam on Facebook that announces in sensationalized tones the departure of the entrepreneur. Here's what happens.
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Article by Valerio Berra and Andrea Parrella
In the days when Chiara Ferragni At the center of a great debate about the fine imposed on her in connection with misleading advertising for the Pandori charity initiative Balocco is the face of the entrepreneur, who is certainly one of the best known in Italy at this historical moment, because she is the protagonist of the fraudulent sponsorship system Facebook, which has been talked about for several months.
The Facebook scams that have been going on for months
As we have already told you several times on Fanpage, for months various faces from the world of entertainment, from Alessia Marcuzzi to Fabio Fazio, from Francesca Fagnani to Alessandro Cattelan, Mara Venier and Myrta Merlino as well as Chiara Ferragni, have been innocently involved in Facebook posts with sensationalist journalists who attach their names to sensational fake news disguised under the guise of false newspaper articles and whose sole purpose is to promote investment platforms that are themselves frauds, as a victim anonymously told this newspaper.
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Well, in the last few days we have discovered that Chiara Ferragni is in the middle of the storm and the Attacks by Giorgia Meloniis the protagonist of fraudulent posts that, although they have the same purpose as those analyzed in recent weeks, have a significant difference in form: announces his deathPresentation of the news accompanied by Ferragni's photos were obviously retouchedin which the entrepreneur and influencer's face is visibly swollen.
The posts about Chiara Ferragni with her swollen face
Below you can see an example in a censored version. There is a photo of Chiara Ferragni with a face that appears to have emerged from the beating. A hematoma surrounds the right eye, blood drips from the nose and lands on the lip, and one part of the face appears to be more swollen than the other. The effect is very cheesy. It looks like an automatic filter or a very superficial design created with a free version of Photoshop.
One of the retouched photos shows Ferragni's swollen face.
The title is clear. It's a sad day for Italy: Let's say goodbye to Chiara Ferragni. The reference link is instead Mediast.it. By reading quickly, a user could get confused and see a media set straight away. However, the reference link is completely different. The landing page, the page where the user arrives, is one of those that we have already seen in recent months. Ferragni's image was used in another variant of this scam. An almost believable video created by artificial intelligence.
The title changes and becomes “The Bank of Italy sues Chiara Ferragni over her statements on live television.” In the usual script. A fake dialogue between Chiara Ferragni and Alessandro Cattelan is reported in which Ferragni reveals that his income comes from an online trading platform: Quantum Genius GPT. As we explain in this analysis, Chiara Ferragni's earnings do not come from a trading platform.
The fake article that you come to through Facebook sponsorship.
The platform is identical to Immediate Momentum and all the platforms we have already encountered when dealing with fake ads on Meta. Simply enter your email address and number to join an endless day of calls offering you the same offer: invest 200 euros in an online trading system. Of course, we advise you not to do this.
Not just Ferragni, but also Virginia Raffaele and Gerry Scotti
When analyzing the sponsorship campaigns of the hacked Facebook profiles from which the posts we are talking about come, we see that the characters involved in the same type of fake macabre news are also affected Virginia Raffaele (we told you about it in the last few days) and Gerry Scotti which, however, has not yet been affected by the affair.
Although Ferragni has been involved in this fraudulent mechanism from the beginning, that is, since the beginning of the fall, the number of posts referring to the entrepreneur seems to have increased in recent weeks and even if it is difficult to give the impression The number of reports we have received seems to coincide with an increase in the last few hours, which is explainable if one takes into account the enormous response that the name of Chiara Ferragni has generated in recent days.
Other similar sponsorships included Gerry Scotti, Virginia Raffaele and Elisabetta Canalis.
How many people check Facebook content in Italy?
One question remains, the usual one, to Meta, the company that manages Facebook, which is unable to contain this phenomenon that has been going on for months by exploiting the visibility of well-known people and, what is worse, the naivety of people , who cannot detect the fraudulent mechanism and often lose money. There is no doubt that it is an unreliable control system, the fallacy of which is proven by the figures of the Digital Service Act, the European regulation that obliges large digital companies to provide data on their control systems: Meta with 36 million users in Italy between Facebook and Instagram, 179 people are engaged in controls on Italian territory. Few? Many? The impression, judging from this story, is that they may not be enough.