Gwyneth Paltrow is bringing her GOOP beauty products to the masses.
The new line is called good.clean.goop and is sold at Target and on Amazon.
Unlike its higher-priced sibling, which offers eye cream for $58, cleanser for $100, and serums for $350, the new line all costs less than $40.
The 51-year-old “Shakespeare in Love” actress shared the news on Instagram by posting three photos of herself standing outside a Target store.
“I would love to meet with you soon at @targetat to introduce you to our INCREDIBLE new beauty and wellness line,” her caption began.
New Line: Gwyneth Paltrow brings her GOOP beauty products to the masses. The new line is called good.clean.goop and is sold at Target and on Amazon
“@goodcleangoop has been in the works for years and I am so proud of the quality and beauty of this line.” Each product contains a “clean” ingredient, a plant-based ingredient and a superfood.
“If you’re curious and want to try something affordable and beautiful, go to Target. Comment which product you’d like to try in the meantime and I’ll see if I can send some out to a few lucky winners,” she wrote.
Gwyneth launched the higher-priced GOOP Beauty line seven years ago, but the idea for the more affordable line has been floating around in her head for even longer.
“I’m so confused,” she said in an interview with Bustle. “So this line is something we came up with very early on. Maybe 10 years ago we thought, “Wouldn’t it be so cool if we could make a line that would show up in Target?”
“We liked the idea of democratizing clean skin care. Then we had a few false starts, particularly during the COVID-19 crisis, where we thought, “We really need to get lean and tight and just focus on what we’re doing.” And then it stalled again. I love the products. “They’re really good and really clean.”
It was a big challenge to produce clean products at a lower cost.
“What happens is you use a smaller amount of active ingredients and botanicals and things like that.” It’s a question of, “At what concentration is this still effective but affordable?” In certain cases, you balance, like, “It would be “So nice to have that too, but it will make the cost of goods too high,” the Shallow Hal star explained.
But she did it and the products are now available at Target and Amazon. These include the Daily Juice Cleaner for $19.99, the Fruit Facial Exfoliating Scrub and Wide Awake Eye Serum for $24.99 each, the Body Facial Exfoliating Scrub for $29.99, and the Healthy Aging Serum for $39.99 .
The mother of Apple, 19, and Moses, 17, with ex-husband Chris Martin, also spoke to Bustle about what cleanliness means to her.
Joyous: Unlike its higher-priced sibling, which offers eye cream for $58, cleanser for $100, and serums for $350, the new line all costs less than $40
Affordable: The 51-year-old Shakespeare in Love actress shared the news on Instagram by posting three photos of herself standing outside a Target store. “I would love to meet with you soon at @targetat to introduce you to our INCREDIBLE new beauty and wellness line,” her caption began
For their GOOP brands, clean means non-toxic.
“I really trust our product development department here,” she said. “We have great scientists. From a multiple brand perspective, we eliminate thousands of ingredients from both our manufacturing and what we sell on the site. Since it is not generally regulated, we have come up with our own internal rules of conduct.”
“Although ‘clean’ has become kind of an umbrella term for a lot of these things,” she added.
“I think it’s a really beautiful word.” “My life is totally chaotic, so the idea that you can strive to fix everything feels refreshing in a way.”
Gwyneth Paltrow, Chris Martin