Francesco Fredella December 06, 2022
Pier Silvio Berlusconi against Rai? It seems like listening to his words. “For a publisher offering a free product, that’s good news,” he says, referring to Biscione’s growth. But in between is the World Cup. Four years ago, the football competition ended up in the hands of Mediaset (for the first time), today she returned to Rai with the games and the World Cup Club. But Pier Silvio, bluntly, says: “These Winter World Championships brought some surprises. As usual, we expected some impact on audiences, and instead our programs have increased their ratings so far. For a publisher that thrives on advertising and offers a free product to all audiences, that’s good news.”
At Mediaset, on Rete4 – Canale5 and Italia 1 there were no big changes. in summary, the counter-programming it went straight, narrow, collided with Rai’s offer. Let’s not forget that the games end at 10 p.m. and Il Circolo dei Mondiali fails to convince: the prime time, which starts at 10 p.m., often remains in the hands of Mediaset – which yesterday, for example, the Gf vip (always as strong as you listen).
New programs will start in January. We read on the net that La TV dei 100eUno – dedicated to children – will start with it Piero Chiambretti. But there’s also room for You’ve Got Mail by to return Maria DeFilippi, to the amici evening and to the island of the famous – which should return after the end of Big Brother vip. Probably in May.