Gwyneth Paltrow is launching a new skincare line called good.clean.goop, sold at Target and on Amazon.
And the Oscar winner told People that she’s busier than ever these days thanks to her growing GOOP business.
“I believe that life, especially for women, is divided into chapters,” said the “Shakespeare in Love” actress. “This will really be a new chapter for me.”
And there’s a lot going on at home.
The 50-year-old blonde cover girl told the magazine that dealing with her blended family of five years with her second husband, television producer Brad Falchuk, has been no walk in the park.
Covergirl: Gwyneth Paltrow is launching a new skincare line called good.clean.goop, sold at Target and on Amazon, and spoke to People to promote it
Her Husband: Paltrow and Brad Falchuk attend the premiere of The Politician New York at the DGA Theater in 2019 in New York City
The Iron Man actress has two children with ex Coldplay’s Chris Martin, her husband from 2003 to 2016: Apple, 19, and Moses, 17.
Brad has two children with his ex-wife Suzanne Bukinik, to whom he was married from 1994 to 2013: Isabella, 19, and Brody, 17.
“It’s hard and counterintuitive and no one tells you how to do it. You just stick with it,” she shared.
“Today it is one of the things that brings me the most happiness in my life.”
Apple is not at home as she is a sophomore.
Moses in his senior year of high school.
Paltrow doesn’t like the term “empty nester” and prefers to call her teenage children “free birds,” she told People.
“I’m trying to reframe it so I can at least convince myself that there is some sort of silver lining,” she says. “Empty nest sounds so sad and lonely.”
The People issue is on newsstands Friday.
Your little ones: And there’s a lot going on at home. The 50-year-old blonde cover girl told the magazine that dealing with her blended family with her second husband, television producer Falchuk, was no walk in the park
Her pride: The Iron Man actress has two children with ex-Chris Martin from Coldplay, her husband from 2003 to 2016: Apple, 19, and Moses, 17
The star and her children can be seen here with the family dog. Apple is not at home as she is a sophomore. Moses in his senior year of high school
She brings her GOOP beauty products to the masses.
The new line is called good.clean.goop and is sold at Target and on Amazon.
Unlike its higher-priced sibling, which offers eye cream for $58, cleanser for $100, and serums for $350, the new line all costs less than $40.
The 51-year-old “Shakespeare in Love” actress shared the news on Instagram by posting three photos of herself standing outside a Target store.
“I would love to meet with you soon at @targetat to introduce you to our INCREDIBLE new beauty and wellness line,” her caption began.
“@goodcleangoop has been in the works for years and I am so proud of the quality and beauty of this line.” Each product contains a “clean” ingredient, a plant-based ingredient and a superfood.
“If you’re curious and want to try something affordable and beautiful, go to Target. Comment which product you’d like to try in the meantime and I’ll see if I can send some out to a few lucky winners,” she wrote.
All four: Brad has two with his ex-wife Suzanne Bukinik, to whom he was married from 1994 to 2013: Isabella, 19, and Brody, 17. “It’s hard, and it’s counterintuitive, and no one tells you how you do it.” . You just stick with it,” she shared. “Now it is one of the things that brings me the greatest happiness in my life”
A bird: Paltrow doesn’t like the term “empty nester” and prefers to call her teenagers “free birds,” she told People. Seen with his son
Gwyneth launched the higher-priced GOOP Beauty line seven years ago, but the idea for the more affordable line has been floating around in her head for even longer.
“I’m so confused,” she said in an interview with Bustle. “So this line is something we came up with very early on. Maybe 10 years ago we thought, “Wouldn’t it be so cool if we could make a line that would show up in Target?”
“We liked the idea of democratizing clean skin care. Then we had a few false starts, particularly during the COVID-19 crisis, where we thought, “We really need to get lean and tight and just focus on what we’re doing.” And then it stalled again. I love the products. “They’re really good and really clean.”
It was a big challenge to produce clean products at a lower cost.
“What happens is you use a smaller amount of active ingredients and botanicals and things like that.” It’s a question of, “At what concentration is this still effective but affordable?” In certain cases, you balance, like, “It would be “So nice to have that too, but it will make the cost of goods too high,” the Shallow Hal star explained.
But she did it and the products are now available at Target and Amazon. These include the Daily Juice Cleaner for $19.99, the Fruit Facial Exfoliating Scrub and Wide Awake Eye Serum for $24.99 each, the Body Facial Exfoliating Scrub for $29.99, and the Healthy Aging Serum for $39.99 .
The mother of Apple, 19, and Moses, 17, with ex-husband Chris Martin, also spoke to Bustle about what cleanliness means to her.
New line: And the Oscar winner has been telling people that she’s busier than ever these days thanks to her growing GOOP business. “I believe that life, especially for women, is divided into chapters,” said the “Shakespeare in Love” actress. “This will really be a new chapter for me”
Anti-Aging: The Healthy Aging Serum costs $39.99 and is the most expensive product in the line
Non-Toxic: For their GOOP brands, clean means non-toxic. “I really trust our product development department here,” she said
Clean Beauty: “We have great scientists.” From a multiple brand perspective, we eliminate thousands of ingredients from both our manufacturing and what we sell on the site.
Controls: Since it is not generally regulated, we have come up with our own internal rules of conduct.
For their GOOP brands, clean means non-toxic.
“I really trust our product development department here,” she said. “We have great scientists. From a multiple brand perspective, we eliminate thousands of ingredients from both our manufacturing and what we sell on the site. Since it is not generally regulated, we have come up with our own internal rules of conduct.”
“Although ‘clean’ has become kind of an umbrella term for a lot of these things,” she added.
“I think it’s a really beautiful word.” “My life is totally chaotic, so the idea that you can strive to fix everything feels refreshing in a way.”