Gwyneth Paltrow has put an end to speculation about a rivalry between her and Kourtney Kardashian.
In an Instagram Q&A on Friday, the 49-year-old Goop founder made it clear she believes the “wellness business” has room for every woman after a fan asked her if she was upset that Kourtney’s, 43 , brand Poosh they’ve “copied”.
“This idea that women need to be competitive is a legacy of patriarchy ***,” she wrote, adding, “@kourtneykardash is a really good person and so is #KRAVISFOREVER.”
Supportive: Gwyneth Paltrow, 49, shut down rumors of a rivalry between her and Kourtney Kardashian in an Instagram Q&A on Friday; Pictured in Los Angeles in 2021
“Kravis” is the nickname for Kourtney and her husband Travis Barker, 46, whom she married in a lavish ceremony in Italy today.
“There is room for EVERY woman to fulfill her dreams,” the Ironman actress continued.
The Oscar winner admitted she can understand why some people view the situation through a competitive lens.
“I fell victim to that mindset years ago, so I understand where it’s coming from,” she admitted.
Enough space: The Goop founder said she believes the ‘wellness business’ has space for every woman after a fan asked her if she was upset that Kourtney’s, 43, brand Poosh had ‘copied’ her
“Now I’m so happy when I see new wellness companies that there’s a place for all of us,” she said.
Paltrow launched Goop in September 2008 as a weekly email newsletter with wellness and lifestyle advice and insights into the star’s life.
The company’s name was inspired by author Peter Arnell, who reportedly told the star that all successful internet companies have double-Os in their names.
Goop has grown over the years, creating a website and specializing in e-commerce, pop-up shops, wellness summits, a print magazine, a podcast, and most recently a Netflix docuseries.
Goop: Paltrow launched Goop in 2008 and later expanded the brand to five locations, including selling her famous This Smells Like My Vagina candle
Friends: “This idea that women need to be competitive is the legacy of patriarchy,” she wrote, adding, “@kourtneykardash is a really good person”; Kardashian pictured in March 2022
In addition to pop-up stores, the brand also has five brick-and-mortar locations where they sell the actress’ famous This Smells Like My Vagina candle, as well as GOOP brand G. Label clothing and other products.
Meanwhile, in March 2019, Kourtney launched her lifestyle website, Poosh.
The site offers articles, healthy recipes, product recommendations and advice on topics such as fashion, fitness and wellness.
The beauty is currently in Italy with Travis, whom she married for a third time in a romantic ceremony in Portofino on Sunday night.
The couple exchanged vows surrounded by loved ones, including their children: Kourtney’s sons Mason, 12, and Reign, 7, and daughter Penelope, 9, as well as Travis’ son Landon, 18, daughter Alabama, 16, and stepdaughter Atiana, 23 .
The couple tied the knot in Santa Barbara earlier this week after a no-obligation wedding ceremony in Las Vegas.
Celebrations: Kourtney is currently in Italy with Travis Barker, 46, whom she married for the third time in a romantic ceremony in Portofino on Sunday night; Pictured in Italy on May 20, 2022