Gwyneth Paltrow was featured on her company’s Instagram on Sunday to model new winter items.
The 50-year-old Shakespeare in Love actress looked radiant as she posed in a cream jumper for Goop, her lifestyle and beauty brand, after her company lost £1.4million in sales at her London store.
Sitting cross-legged on an orange backdrop, she smiled at the camera in a sweater and a pair of Sherpa slippers.
Classic Beauty: Gwyneth Paltrow looked comfortable and stunning while modeling for her wellness brand Goop
The blonde beauty wore a pair of ruffled white socks with her slippers and a pair of white shorts.
One pose she opted for was resting her head in her hand and raising her knee to support her elbow while smiling softly for the camera.
She also included a shot of her straightened hair as she turned to show off the back of the sweater.
The specific sweater she modeled can be found on the Goop website under Heddi Tipped Round-Sleeve Sweater and retails for $595.
Cozy: The 50-year-old actress wore a cream sweater from her winter collection, paired with Sherpa slippers and white shorts
Blonde beauty: The Iron Man actress turned away from the cameras to show the back of the Heddi Tipped Round-Sleeve Sweater, which retails for $595
One of the shops for Gwyneth’s wellness brand, which she launched as a weekly newsletter in 2008, closed its doors for good on Sunday.
Goop became famous for outlandish products like psychic vampire repellant spray, sex dust, and the infamous vagina scented candle.
It has since grown into an internationally recognized brand and the Hollywood actress opened her first UK store in affluent London’s Notting Hill in 2019.
Shortly after, the store was forced to close due to the 2020 coronavirus pandemic.
Entrepreneur: The beauty recently had to permanently close the London Goop branch. It has been temporarily closed since the Corona pandemic in 2020
Loss: The store plunged into the red in the UK, losing £1.4million in revenue
Since then it has been closed and has suffered a significant loss of income as a result.
A few weeks ago it was reported that the UK company had slipped into the red and lost £1.4million in revenue, The Mirror reported.
While the brand’s UK store is permanently closed, Goop continues to sell its products in stores in the United States, Canada and France.
Speaking to The Hollywood Reporter in 2017, the Iron Man actress challenged the brand’s critics, admitting that her celebrity status has contributed to her success.
Goop Girl: The Emma star launched the company in 2008 as a weekly newsletter and later became famous for offbeat products like psychic vampire repellant spray, sex dust and the infamous vagina scented candle; seen at the Goop Lab Special Screening in 2020
Staying healthy: Before it closed, the Hollywood actress opened the UK’s first store in affluent London’s Notting Hill in 2019
She said: “I’m interested in criticism based on fact, not projection. If you want to fuck with me, bring your A game.
“I don’t know many young entrepreneurs who can call [Disney CEO] bob iger, [Facebook COO] Sheryl Sandberg or [Airbnb founder] Brian Chesky, and you’re kind enough to waste a little bit of your day to help me out.”
Gwyneth continued, “In that respect, my fame has been a huge asset.”
Stylish: Goop continues to sell its products in stores in the United States, Canada, and France